Business Case Study: Phoebe's Small Sandwich Business
Assignment 2
Introduction
Phoebe has successfully managed to run her small sandwich business for five years. The entrepreneur desires to expand her business by renting a restaurant space near a mall and the suburbs and probably make more returns. Indeed, if she manages to expand her business, she is likely to enjoy larger profits and a bigger customer base. In that case, she must be prepared to deal with the challenges that come with having a larger business and in particular manage her employees and finances well. A growth strategy, in this case, will serve as a map of where phoebe’s business is going and it will also keep her focused on her business (Kurtz, 2010). Phoebe ought to also consider the business form she will adopt in her new business,
Introduction
Phoebe has successfully managed to run her small sandwich business for five years. The entrepreneur desires to expand her business by renting a restaurant space near a mall and the suburbs and probably make more returns. Indeed, if she manages to expand her business, she is likely to enjoy larger profits and a bigger customer base. In that case, she must be prepared to deal with the challenges that come with having a larger business and in particular manage her employees and finances well. A growth strategy, in this case, will serve as a map of where phoebe’s business is going and it will also keep her focused on her business (Kurtz, 2010). Phoebe ought to also consider the business form she will adopt in her new business,