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Business Communication
NATIONAL INSTITUTE OF MANAGEMENT

BUSINESS Communication 5 MARKS 100

All questions are compulsory. The first five questions shall be of 16 marks each and last question shall be of 20 marks.

Q1 (A) What are the principles of Business Correspondence? Explain the significance of each by giving suitable examples.

(B) In what way would you prepare yourself, if called for a job interview?

Q2 (A) What are the various communication facilities that internet provides to a Professional ?

(B) What are the qualities of a well-written paragraph?

Q3 (A) What factors should be borne in mind while sending quotations?

(B) In what way is quotation letter different from a notice inviting tenders?

Q4 (A) What are the characteristics of a good illustration?

(B) What are the factors one should bear in mind while planning letters?

Q5 (A) Why has the importance of reports increased in our times?

(B) How would you assess material before making notes from it? Why is assessment necessary?

Q6 (A) What is a Mail Questionnaire? In what respects is it different from the list of questions prepared for a personal interview and in what situations would you use it?

(B) ) In what way a participant can contribute to the smooth conduct of a meeting?

(C) Why do employers use group discussion as one of the instruments for assessing the suitability of candidates for a job?

NATIONAL INSTITUTE OF MANAGEMENT

CONSUMER BEHAVIOR 5 MARKS 100

All questions are compulsory. The first five questions shall be of 16 marks each. And the last question shall be of 20 marks.

Q1 (A) What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary? What are some major sources of secondary data?

(B) What is opinion leadership?

Q2 (A) What are the

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