Business Culture in Austria
Business Culture in Austria
1. Introduction
Why is the Business Culture so important?
Nowadays the business culture is a key word in order to manage diversity and change simultaneously. This happens because the European Union will continue to foster partnerships and joint ventures, mergers and acquisitions, within its territory and across its borders.
We live in a world of global markets which demand a global corporate culture that does not impose uniformity but capitalizes on diversity. It implies not only the acceptance of the cultural change within the impact of globalization but also the management of working together.
Working together is different from doing business together as buyer and seller. It requires a deeper understanding of why people from different backgrounds behave the way they do.
The countries are different from each other and may not have a common language, but in their business cultures they are more similar to each other than to countries in other groups. An outsider with cross-cultural skills in Denmark, for example, will be able to transfer them more easily to another Nordic country than to France or Greece. 2. The Culture Triangle
When people from different nationalities or cultures come together in teams, meetings, negotiations, or as employees of the same company, they bring with them different expectations and beliefs of how they should work together. They have different concepts of what an organization is, how it should be managed, and how they should behave within it.
The cultural triangle is based on three dimensions: communication, organization and leadership.
The single most important competence in international business is the ability to make yourself understood and understand what others are trying to tell you.
The organizational dimension is based on the balance between personal relationships and rational order in human affairs.
The leadership dimension is based on the extent to which it is believed that
1. Introduction
Why is the Business Culture so important?
Nowadays the business culture is a key word in order to manage diversity and change simultaneously. This happens because the European Union will continue to foster partnerships and joint ventures, mergers and acquisitions, within its territory and across its borders.
We live in a world of global markets which demand a global corporate culture that does not impose uniformity but capitalizes on diversity. It implies not only the acceptance of the cultural change within the impact of globalization but also the management of working together.
Working together is different from doing business together as buyer and seller. It requires a deeper understanding of why people from different backgrounds behave the way they do.
The countries are different from each other and may not have a common language, but in their business cultures they are more similar to each other than to countries in other groups. An outsider with cross-cultural skills in Denmark, for example, will be able to transfer them more easily to another Nordic country than to France or Greece. 2. The Culture Triangle
When people from different nationalities or cultures come together in teams, meetings, negotiations, or as employees of the same company, they bring with them different expectations and beliefs of how they should work together. They have different concepts of what an organization is, how it should be managed, and how they should behave within it.
The cultural triangle is based on three dimensions: communication, organization and leadership.
The single most important competence in international business is the ability to make yourself understood and understand what others are trying to tell you.
The organizational dimension is based on the balance between personal relationships and rational order in human affairs.
The leadership dimension is based on the extent to which it is believed that