Business Environment
Customers
Customers * Sometimes known as a client, buyer, or purchaser * The recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration * one who absorb organizational outputs * represent potential uncertainty to an organization * Their taste can change and they can become dissatisfied with organization’s product or service
Customers are generally categorized into two types: * An intermediate customer or trade customer (more informally: "the trade") who is a dealer that purchases goods for re-sale. * An ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.
A customer may or may not also be a consumer, but the two notions are distinct, even though the terms are commonly confused. A customer purchases goods; a consumer uses them. An ultimate customer may be a consumer as well, but just as equally may have purchased items for someone else to consume. An intermediate customer is not a consumer at all.
In the world of customer service, customers are categorized more often into two classes: * An external customer of an organization is a customer who is not directly connected to that organization. * An internal customer is a customer who is directly connected to an organization, and is usually (but not necessarily) internal to the organization. Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators.
Why customers are important?
Customers are the most important people for any organization. They are the resource upon which the success of the business depends. When thinking about the importance of customers it is useful to remember the following points:
1. Repeat business is the backbone of selling. It helps to provide revenue and certainty for the business.
2. Organizations are
Customers * Sometimes known as a client, buyer, or purchaser * The recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration * one who absorb organizational outputs * represent potential uncertainty to an organization * Their taste can change and they can become dissatisfied with organization’s product or service
Customers are generally categorized into two types: * An intermediate customer or trade customer (more informally: "the trade") who is a dealer that purchases goods for re-sale. * An ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.
A customer may or may not also be a consumer, but the two notions are distinct, even though the terms are commonly confused. A customer purchases goods; a consumer uses them. An ultimate customer may be a consumer as well, but just as equally may have purchased items for someone else to consume. An intermediate customer is not a consumer at all.
In the world of customer service, customers are categorized more often into two classes: * An external customer of an organization is a customer who is not directly connected to that organization. * An internal customer is a customer who is directly connected to an organization, and is usually (but not necessarily) internal to the organization. Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators.
Why customers are important?
Customers are the most important people for any organization. They are the resource upon which the success of the business depends. When thinking about the importance of customers it is useful to remember the following points:
1. Repeat business is the backbone of selling. It helps to provide revenue and certainty for the business.
2. Organizations are