INTRODUCTION An organization which is surrounded by various people, resources, media, government, technology, economic conditions, rules and regulation of the government, culture and values of the society, domestic and global competitive scenario (Chaiprasit and Swierczek, 2011). A business enterprise and the above mentioned factors have interrelated relationship. Both have significant influence on each other. This report is made to give the comprehensive understanding about the type’s factors which are the part of a company’s business environment. The whole report is made in the context of business environment of British Airways. In this report, the purpose of different types of organization will be critically analyzed and simultaneously it also been discussed what activities are done by the management to fulfils the objective of different stakeholders. In the report, the impact of fiscal policy, monetary policy, and competition policy on the British Airways business activities is also analyzed. Moreover, the report also examined how market structure determines pricing and output decisions of business.
TASK- 1
1.1 The purposes of different types of organization-
Every organization comes in the market with some objective or purpose which we call business enterprise mission or ultimate goals that it wanted to achieve from the concerned market. The purpose of organization depends on its type whether it is public sector (Government firm) or private sector. A public sector firm usually establish to give employment opportunities in the society and to protect the industry areas which are highly sensitive in respect of nation’s security (Capon, 2009). On the other hand private company’s purpose of establishment is to earn profit by adopting sustainable strategy to grow in the industry. The basic purpose of any firm is to make profit by serving its customers in the best manner so that the customer retention can be maintained. British Airways
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