BUSINESS ENVIRONMENT
BUSINESS ENVIRONMENT
ACKNOWLEDGEMENT
We would like to thank our professor ANUPA GODSE for giving us the opportunity to carry out this project. It was a very enriching experience. We look forward to doing more of such projects in the future.
INDEX
Acknowledgement…………………………….……………………….……….1
Introduction to the company………….………………….………3
Introduction to the case……... …………………………….….4-5
The legal battle…………………………………………….......6-9
Time line of the case study….………………………………….10
Conclusion……………..…………………………………….…11
Reference……………………………………………………….12
INTRODUCTION TO THE COMPANY
Coca-Cola was founded in 1886 and is a leading manufacturer, marketer, and distributor of non-alcoholic beverages. Its headquarters are in Atlanta, USA, and the company has local operations in over 200 countries. Revenues in 2004 totalled US$22 billion.
Coca-Cola was the leading soft drink in India until 1977 when it withdrew from the country rather than discloses its formula and reduces its equity stake as required under the Foreign Exchange Regulation Act (FERA), which the JANTA party – committed to a policy of Indian self-reliance – introduced to govern the operations of foreign companies in India. In 1993, the ban was lifted in pursuance of India's liberalization policy and Coca-Cola made a comeback.
Since its return Coca-Cola estimates it has invested around US$1 billion in India, making it one the country’s biggest international investors. The company produces its beverages locally with around 7,000 employees at 27 wholly-owned bottling operations supplemented by 17 franchisee-owned bottling operations. In addition to its own employees, Coca-Cola says it indirectly creates employment for another 125,000 people via its procurement, supply and distribution network.
In 2000 the Coca-Cola Company opened a bottling plant in PLACHIMADA in the Kerala State of India on the invitation of the Kerala State government. They did not know that this plant would cause
ACKNOWLEDGEMENT
We would like to thank our professor ANUPA GODSE for giving us the opportunity to carry out this project. It was a very enriching experience. We look forward to doing more of such projects in the future.
INDEX
Acknowledgement…………………………….……………………….……….1
Introduction to the company………….………………….………3
Introduction to the case……... …………………………….….4-5
The legal battle…………………………………………….......6-9
Time line of the case study….………………………………….10
Conclusion……………..…………………………………….…11
Reference……………………………………………………….12
INTRODUCTION TO THE COMPANY
Coca-Cola was founded in 1886 and is a leading manufacturer, marketer, and distributor of non-alcoholic beverages. Its headquarters are in Atlanta, USA, and the company has local operations in over 200 countries. Revenues in 2004 totalled US$22 billion.
Coca-Cola was the leading soft drink in India until 1977 when it withdrew from the country rather than discloses its formula and reduces its equity stake as required under the Foreign Exchange Regulation Act (FERA), which the JANTA party – committed to a policy of Indian self-reliance – introduced to govern the operations of foreign companies in India. In 1993, the ban was lifted in pursuance of India's liberalization policy and Coca-Cola made a comeback.
Since its return Coca-Cola estimates it has invested around US$1 billion in India, making it one the country’s biggest international investors. The company produces its beverages locally with around 7,000 employees at 27 wholly-owned bottling operations supplemented by 17 franchisee-owned bottling operations. In addition to its own employees, Coca-Cola says it indirectly creates employment for another 125,000 people via its procurement, supply and distribution network.
In 2000 the Coca-Cola Company opened a bottling plant in PLACHIMADA in the Kerala State of India on the invitation of the Kerala State government. They did not know that this plant would cause