Unit 37: National Diploma
Assignment brief
TASK 1:
Scenario: Business ethics - a study of a selected company
With growing interest among consumers regarding the business ethics of the businesses brands that consumers buy, Westminster council wants to conduct an independent review of some of the organisations that sell their goods and services in the borough. You have been asked to select one of the following brands and conduct research into their business ethics.
1. Using Primark as a case study, visit their website/conduct research into their activities to help with the tasks below.
Task 1: PRIMARK – GROUP PRESENTATION
• Explain the ethical issues Primark needs to consider in its operational activities (P1) • Explain the implications for both the business and stakeholders of the business operating ethically. (P2) • Assess how the business could improve the ethics of their operations. (M1)
SCENARIO: You are ethical investment consultants who advise clients on what type of ethical businesses to invest their money in. One of your clients is thinking of setting up a business that produces and sells ethical clothing for high street shoppers. Primark will be one of their main competitors and your client has heard that they have recently begun to change some of their business practices in the face of public criticism. In an effort to get a better understanding of their competitor’s activities, your client has asked you to investigate Primark’s business activities and report back to them in a formal presentation
Working in assigned group, you need to investigate and prepare a presentation which describes the following areas: A. Primark – company background and description of what type of clothing they produce B. Media attention – describe why Primark have attracted a lot of criticism over the last few years. Give examples C. What have Primark done to make their business practices more