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Business Ethics (Nestle Company)

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Business Ethics (Nestle Company)
Introduction Nestle is the world’s dominating health and nutrition company which is still now committing their promises to the people every day, everywhere by promising ‘Good Food, Good Life’ to their consumers to enhance lives with good foods and beverages. The development of Nestle was formed in the 1905 through the mergers and acquisitions of the Anglo-Swiss Milk Company, by the brothers George Page and Charles Page, and Farine Lactee Henri Nestle, by Henri Nestle. The company was then named after Henri Nestle in the year of 1866. The constant growing and developing of Nestle have successfully made them a famous brand and most people do recognize the existence of them in today’s world. Nestle’s portfolio has literally cover most of the foods and beverages category for instance, baby foods, bottled water, cereals, chocolate and confectionery, coffee, culinary, chilled and frozen foods, dairy, drinks, food service, healthcare nutrition, ice cream, petcare, sport nutrition and weight management.
Identification
Stakeholders Nestle’s engagement of stakeholders is based on their Creating Shared Value (CSV), which is allowing them to identify and determine emerging issues, to share the responses among the stakeholders and to continue to drive performance improvements. Nestle’s stakeholders can be categorized into three major groups. First group is the group of political which consists of Global Business Leaders, Non-profit Organizations (NGOs), Academics, International Organization, and Government Official. This particular group serves the common interests with Nestle which is in sharing the fresh thoughts and ideas on behalf of how the NGOs, governments and businesses can work closely together in order to eliminate the barrier between developments goals and commercial needs. Second group is the group of experts in social and environmental area that is relevant to Nestle’s field. This group is to communicate



Bibliography: Action, B. M. (2012, April 24). Protecting Breastfeeding. Retrieved October 16, 2012, from Why target Nestlé with the boycott?: http://info.babymilkaction.org/nestlebriefing Kean, Y Klein. J. G., Smith. N. C. & John. A. (2002). Why We Boycott: Consumer Motivations for Boycott Participation and Marketer Responses. Centre for Marketing Working Paper. No (2). 701 Nestlé Kinnaird, E. (2011 йил 22-March ). Nestle Infant Formula Case. From Prezi: Make Your Presentation Zoom: http://prezi.com/r2gtyqwc1gmn/copy-of-nestle-infant-formula-case/ Nestlé 's Corporate Business Principles Shaw, W. H. (2011). Business Ethics. Boston, United States of America: Wadsworth, Cencage Learning. Simmons, L. (2012). Why Advertising Is So Effective. Retrieved October 16, 2012, from Netplaces.com: http://www.netplaces.com/addiction-recovery/cultural-lures-and-addiction/why-advertising-is-so-effective.htm YUNIKA Corp Euromonitor International Plc. (2010). World Food Marketing Directory. London: Euromonitor International Plc. Shaw, W., & Berry, V. (2010). Moral Issue in Business. USA: Wadsworth.

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