Business Insight_LGT
IBM AP BUSINESS INSIGHT PROGRAM 2008: INDIVIDUAL PROJECT REPORT
REPORT ON LG Telecom, Submitted on April 11, 2008 by:
GTS SPL Leader, Korea
1. Introduction
Korea mobile telecommunications market has seen a rapid growth during last several years.
There were three major corporations that were very successful in driving the market, but now they are having to compete with others. Specially, the competition will be more tough since mobile 3G service started just now. This is a brief report on LG-Telecom which is in 3rd position among the three major players in this market. IBM’s Innovative Services & Solutions can help LG-Telecom get out of his poison and attain second position in the future or gain bigger market share.
2. Client Name: LG Telecom
LG TeleCom Co. Ltd. provides mobile telecommunications products and services primarily in Korea. The company offers wireless Internet service, ez-I, which provides a range of content, email, character/melody downloads, games, stock trading/banking, entertainment, shopping/reservations, and traffic information/location-based service. Further, the company provides mobile telecommunication network technology, including network design, setup, optimization, and operation, as well as consulting for data services related to WAP-based wireless Internet service infrastructure setup, JAVA/JINOS-enabled handset solutions, and multimedia application technology. As of September 30, 2004, it had 6 million subscribers. LG TeleCom was founded in 1996 and is headquartered in Seoul
The smallest of Korea's three mobile carriers is the beneficiary of a government policy to support smaller operators. A unit of LG Group, the country's second-largest conglomerate, LG Telecom increased its customers by 26% in 2004, when the government introduced number portability, which allows subscribers to keep their phone number when changing service providers.
LG, the weakest of the three local mobile players, is the only one
REPORT ON LG Telecom, Submitted on April 11, 2008 by:
GTS SPL Leader, Korea
1. Introduction
Korea mobile telecommunications market has seen a rapid growth during last several years.
There were three major corporations that were very successful in driving the market, but now they are having to compete with others. Specially, the competition will be more tough since mobile 3G service started just now. This is a brief report on LG-Telecom which is in 3rd position among the three major players in this market. IBM’s Innovative Services & Solutions can help LG-Telecom get out of his poison and attain second position in the future or gain bigger market share.
2. Client Name: LG Telecom
LG TeleCom Co. Ltd. provides mobile telecommunications products and services primarily in Korea. The company offers wireless Internet service, ez-I, which provides a range of content, email, character/melody downloads, games, stock trading/banking, entertainment, shopping/reservations, and traffic information/location-based service. Further, the company provides mobile telecommunication network technology, including network design, setup, optimization, and operation, as well as consulting for data services related to WAP-based wireless Internet service infrastructure setup, JAVA/JINOS-enabled handset solutions, and multimedia application technology. As of September 30, 2004, it had 6 million subscribers. LG TeleCom was founded in 1996 and is headquartered in Seoul
The smallest of Korea's three mobile carriers is the beneficiary of a government policy to support smaller operators. A unit of LG Group, the country's second-largest conglomerate, LG Telecom increased its customers by 26% in 2004, when the government introduced number portability, which allows subscribers to keep their phone number when changing service providers.
LG, the weakest of the three local mobile players, is the only one