1) Customer Loyalty
2) Brand reputatuion and awareness
3) Strong financial performance
Weakness
• Subject to supply shortage & proce increase
• Difficulty in controlling outsourcing process
• Dependence cellular network provider
• Lack of succession planning
• Accusation of infringement upon patent of other organization
• Under-develop customer relationship
Opportunities
• Strengthen Brand
• Growing Demand – Education, Enterprises & Govt, and Consumers
• Demand of Mobile Communication
• Demand of Media Services
• TV, Tailored shows etc.
• Growing incomes in Asia and other emerging nations- Global expansion.
Threats
• Rapid Technology Changes
• Industry constantly evolving
• High competition
• Patent copy right violation
• Multiple distribution network, weak
• Outsourcing difficulties – vendor not happy
• New Management
The Strategic Position and Action Evaluation (SPACE) Matrix
The Strategic Position and Action Evaluation (SPACE) Matrix is four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization. The axes of the SPACE Matrix represent two internal dimensions (financial position [FP] and competitive position [CP]) and two external dimensions (stability position [SP] and industry position [IP]). These four factors are perhaps the most important determinants of an organization’s overall strategic position (David, 2011).
15.1 SPACE Matrix for APPLE
Model 6: Showing SPACE Matrix for APPLE Inc.
16. BCG Matrix
When a firm’s divisions compete in different industries, a separate strategy often must be developed for each business. The Boston Consulting Group (BCG) Matrix is designed specifically to enhance a multidivisional firm’s efforts to formulate strategies (David, 2011).
a. BCG Matrix for APPLE
Model 7: Showing BCG Matrix for APPLE Inc.
17. Internal External Matrix
The IE Matrix