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BUSINESS AND MANAGEMENT HIGHER LEVEL PAPER 1 Monday 5 May 2008 (afternoon) 2 hours INSTRUCTIONS TO CaNdIdaTES not open this examination paper until instructed to do so. do Read the case study carefully. Section a: answer all the questions. Section B: answer one question.
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4 pages © International Baccalaureate Organization 2008
–2– SECTION A Answer all the questions in this section. 1. (a) (i) (ii) (b) Define the term partnership agreement.
M08/3/BUSMT/HP1/ENG/TZ0/XX
[2 marks] [4 marks] [4 marks]
Explain two possible reasons why Max and Terry “formalized their agreement with a Deed of Partnership” (lines 10-11).
Explain two disadvantages of operating Organix as a partnership.
2.
(a) (b)
Evaluate John’s view that further market research is not required before proceeding with the opening of further farm shops (lines 73-76). (i) (ii) Define the term branding. Discuss the advantages and disadvantages of adopting a single brand for all the different areas of Organix’s business.
[8 marks] [2 marks]
[8 marks] [8 marks]
3.
(a)
Prepare a PEST analysis for Organix.
(b) Based on the threats from the PEST analysis prepared in part (a), discuss two strategies for Organix to minimize the impact of these threats on their business. (a) Define the term flexible working practices.
[8 marks] [2 marks] [6 marks] [8 marks]
4.
(b) Distinguish between Terry’s and Alison’s management styles. (c) To what extent might the motivation of the head chef, Oliver Jayo, differ from the restaurant serving staff? Use appropriate motivation theory in your answer.
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–3– SECTION B Answer one question from this section. 5.
M08/3/BUSMT/HP1/ENG/TZ0/XX
Following the loss made by Organix in 2006, Max and Terry commissioned Seagers, a firm of accountants, to prepare a detailed report on the financial situation of