Table of Contents
Mission Statement 2
Management Structure and Background 2
Organization Chart 3
Marketing Plan 4
Target Market 5
Price 5
Competitive Environment 5
Promotion 6
Place 7
Business Floor Plan 7
Financial Plan 8
Projected Income Statement by week 8
Projected Income Statement for period 9
Equipment Lists 9
Capital needed to get the business started 10
Mission Statement
The purpose of Affordable Accounting is to provide dependable and quality tax preparation services to the North Shore Residents. Our goal is to provide our services in a comprehensive and cost-competitive manner advantageous to our customers.
Management Structure and Background
The affordable accounting is a sole proprietorship owned by Ms. Thary Cheam. Ms. Cheam graduated from Marian Court College in 2001 with an Associate in Science degree in Accounting. She has worked for MMA Financials as an accounting auditor from 2002 to 2006.
She’s currently employed at State Street Bank and Trust Company as an Officer in Global Operations. During her career at State Street Bank and Trust Company, Ms. Cheam participated in community service where she volunteered to assist low income family filing Income Tax Return.
As an experienced individual she will manage all aspects of business and service development to ensure effective customer responsiveness. Support services will be provided by a qualified part- time Accountant and an Administrative Assistant. Additional staff will be added as client work load factors mandate.
Organization Chart Marketing Plan
It is a requirement that all US employees must file their annual Income Tax Return. The Affordable Accounting is a home-based Income Tax Preparation Service that utilizes trusted tax preparation software to file Income Tax Return for customers.
Ms. Cheam intends on using a number of marketing strategies that will allow the