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Business Plan Essay

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Business Plan Essay
Business Plan for Optometric Practice

Add practice logo, if available

Title

Gina Lippi
Complete Family Eye Care
Manchester CT

May 2012 I. Executive Summary a. Company Description Provide a general overview of the practice you are building: services you will provide, unique skills or certifications, who you will treat, where your practice will be located, etc.

b. Mission Statement What is your practice philosophy? Why are you building this practice? What purpose will it serve?

c. Financing Requirements Provide an overview of the capital you need to get your practice up and running.

II. Practice Description a. Practice History Describe your professional experience to date. Where did you complete your education? When did you graduate? Where have you been working since graduation? Any special clinical and/or managerial responsibilities?

b. Management Team & Key Personnel Who are the principals ultimately responsible for the financial performance of your practice? Who are your key team members? What are their respective roles?

c. Professional Advisors Who will be your key advisors? How will they help you manage and grow your business?

d. Business & Legal Structure Describe your legal entity (e.g., Sole Proprietorship, C Corporation, S Corporation, LLC or Partnership). What plans are you going to be a provider for?

e. Business Insurance What insurance coverage are you planning to have (general liability, life, overhead protection, etc.)?

III. Market Research a. Market Description Describe the marketplace and community you are entering. Who lives or works there? What sort of growth is predicted over the next 10 years?

b. Target Customer (Patient Profile) Who is your

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