Business Plan for Bookmytable.com
BookMyMeal.com
Objective
To act as a liaison between restaurants and customers catering to the requirements of customer by bridging the current gap between them over the internet through an interactive portal. hg
The Gap
• Current Scenario : Only Details & Reviews available
• What we provide
•
•
•
•
Restaurant Details
Authentic Reviews
Table booking facility
Food Order Placing facility
• Advantages
• Reduced Waiting Time
• Reduced Restaurant Lead Time
hg
Our Plan
• Real-time display of Vacant table
• Advance Order Placing
• Integration of Restaurants with our system hg • Customers served at their convenience
Our Earning
• 6% Commission from Restaurant
• Advertisement on Website & Mobile App
• Platinum
• Silver
• Gold
hg
• Promotion of Restaurants as most preferred, top searched, etc.
Win Win for All
•
•
•
•
Customers served on time
Restaurants freed from handling queues
BookMyMeal earns hg Prepayment for Orders more than ₹ 5000
The Market
•
•
•
•
•
Total Monthly Hits on Zomato(12 Countries)
Approx Indian Hits Per Month(by 12)
Per Day Hits in India (14 Cities)
Per Day Hits per City (16 Days/month) hg Total Convertible (Approx. 40%)
20 million
0.17 million
12 k
744
298
Promotion
• Payable only on weekends.
• Positive word of mouth via social media marketing- FB,
Twitter etc. hg • Fan page creation
• frequent offers(coupons and discounts).
Costing
Database costs
Web Server Cost
Operating & maintenance
R & D Software integration hg Miscellaneous costs
(Manpower, payment gateways, etc.)
• Total costs
•
•
•
•
•
₹ 1.00 L
₹ 1.00 L
₹ 50 k
₹ 30 k
₹ 1.00 L
~₹ 3.80 L
Revenue Model
•
•
•
•
•
•
Average Bill Per Customer
Our Commission (6%)
Total Converted Hits
Total Revenue Per Day hg Allowance For Defaulters (20%)
Gross Revenue Per Day
• Gross Revenue Per Year
• Total Costs
• Net Revenue
₹
₹
300
18
298
₹ 5,364
₹
Objective
To act as a liaison between restaurants and customers catering to the requirements of customer by bridging the current gap between them over the internet through an interactive portal. hg
The Gap
• Current Scenario : Only Details & Reviews available
• What we provide
•
•
•
•
Restaurant Details
Authentic Reviews
Table booking facility
Food Order Placing facility
• Advantages
• Reduced Waiting Time
• Reduced Restaurant Lead Time
hg
Our Plan
• Real-time display of Vacant table
• Advance Order Placing
• Integration of Restaurants with our system hg • Customers served at their convenience
Our Earning
• 6% Commission from Restaurant
• Advertisement on Website & Mobile App
• Platinum
• Silver
• Gold
hg
• Promotion of Restaurants as most preferred, top searched, etc.
Win Win for All
•
•
•
•
Customers served on time
Restaurants freed from handling queues
BookMyMeal earns hg Prepayment for Orders more than ₹ 5000
The Market
•
•
•
•
•
Total Monthly Hits on Zomato(12 Countries)
Approx Indian Hits Per Month(by 12)
Per Day Hits in India (14 Cities)
Per Day Hits per City (16 Days/month) hg Total Convertible (Approx. 40%)
20 million
0.17 million
12 k
744
298
Promotion
• Payable only on weekends.
• Positive word of mouth via social media marketing- FB,
Twitter etc. hg • Fan page creation
• frequent offers(coupons and discounts).
Costing
Database costs
Web Server Cost
Operating & maintenance
R & D Software integration hg Miscellaneous costs
(Manpower, payment gateways, etc.)
• Total costs
•
•
•
•
•
₹ 1.00 L
₹ 1.00 L
₹ 50 k
₹ 30 k
₹ 1.00 L
~₹ 3.80 L
Revenue Model
•
•
•
•
•
•
Average Bill Per Customer
Our Commission (6%)
Total Converted Hits
Total Revenue Per Day hg Allowance For Defaulters (20%)
Gross Revenue Per Day
• Gross Revenue Per Year
• Total Costs
• Net Revenue
₹
₹
300
18
298
₹ 5,364
₹