Business Plan on Nike
Nike Case Analysis
Group Project
LAUREN STUTTS, DARRYL TODD, ANDREW VAUGHT
TABLE OF CONTENTS
SUMMARY REPORT……………………………………………………………………………
1.0 INDUSTRY ANALYSIS……………………………………………………………………
2.0 COMPETITOR ANALYSIS…………………………………………………………………
3.0 CLIENT ANALYSIS…………………………………………………………………………
4.0 ISSUE RECOGNITION………………………………………………………………………
5.0 STRATEGIC RECOMMENDATIONS…………………………………………………….
SUMMARY REPORT
1.0 INDUSTRY ANALYSIS
The performance sportswear and apparel industry can be defined as garments that physically help athletes and active people stay cool, comfortable, and fit. Performance apparel is sold to both individuals as sportswear at retail prices and to businesses at wholesale prices, swiftly becoming one of the fastest growing sectors of the global textile industry. This growth currently exists because of most people’s lifestyle changes, customarily due to the rapid increase in technology, which in turn is leading to a prompt change in people’s preference choices of both fashion and style.
Although more than one-third, precisely “35.7 %,” of the United States adult population is obese, a larger part of the United States adult population, approximately “46.9%” does strongly believe in being active, therefore, progressively purchasing performance sportswear goods and apparel, increasing sales for companies like Nike, Adidas, Reebok and Under Armor. Both men and women who participate in sports like football, baseball, basketball, tennis, volleyball, swimming, running and cycling make up the majority of this performance sportswear industry. With the general United States adult population becoming more and more active, the sports and fitness industry is strong, steady, and evolving, with “United States wholesale sales of sporting goods equipment, sports apparel, licensed merchandise, athletic footwear, and fitness equipment [totaling] $77.3 billion [in 2011], a 4.2% increase over 2010, when sales were $74.2 billion.” These statistics from the
Group Project
LAUREN STUTTS, DARRYL TODD, ANDREW VAUGHT
TABLE OF CONTENTS
SUMMARY REPORT……………………………………………………………………………
1.0 INDUSTRY ANALYSIS……………………………………………………………………
2.0 COMPETITOR ANALYSIS…………………………………………………………………
3.0 CLIENT ANALYSIS…………………………………………………………………………
4.0 ISSUE RECOGNITION………………………………………………………………………
5.0 STRATEGIC RECOMMENDATIONS…………………………………………………….
SUMMARY REPORT
1.0 INDUSTRY ANALYSIS
The performance sportswear and apparel industry can be defined as garments that physically help athletes and active people stay cool, comfortable, and fit. Performance apparel is sold to both individuals as sportswear at retail prices and to businesses at wholesale prices, swiftly becoming one of the fastest growing sectors of the global textile industry. This growth currently exists because of most people’s lifestyle changes, customarily due to the rapid increase in technology, which in turn is leading to a prompt change in people’s preference choices of both fashion and style.
Although more than one-third, precisely “35.7 %,” of the United States adult population is obese, a larger part of the United States adult population, approximately “46.9%” does strongly believe in being active, therefore, progressively purchasing performance sportswear goods and apparel, increasing sales for companies like Nike, Adidas, Reebok and Under Armor. Both men and women who participate in sports like football, baseball, basketball, tennis, volleyball, swimming, running and cycling make up the majority of this performance sportswear industry. With the general United States adult population becoming more and more active, the sports and fitness industry is strong, steady, and evolving, with “United States wholesale sales of sporting goods equipment, sports apparel, licensed merchandise, athletic footwear, and fitness equipment [totaling] $77.3 billion [in 2011], a 4.2% increase over 2010, when sales were $74.2 billion.” These statistics from the