Preview

Business Research Methods

Good Essays
Open Document
Open Document
693 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Research Methods
Business Research Methods

Research Question
Research questions should be clear and concise, yet in-depth enough to require many research sources and careful analysis before an answer is determined. Given Hostess’ current predicament, this research question will revolve around the company’s missteps and ultimate demise. Given this information, Team A will focus on the following question:
Which factor contributed the most faults for Hostess’ demise: management or the union? With a question in place, determining an appropriate research design will help keep the research focused, effective, and useful.

Define the Problem

As with most labor disputes, the company and the union have vested arguments regarding their respective positions. However, valid arguments do little for making a company profitable or keeping an employee working. Hostess allowed its collective bargaining agreement with the Bakery, Confectionary, Tobacco and Grain Millers Union continue to grow over the years until it reached a point where it was impossible for the company to be profitable. Also, the Bakery, Confectionary, Tobacco and Grain Millers Union refused to restructure the agreements in an act of good faith to keep the company afloat, indicating the union had made concessions to the company in 2009 which were scheduled to save the company $110 million dollars. According to the Hostess Brands website; “On November 20th, 2012 U.S. Bankruptcy Court for the Southern District of New York today approved its emergency interim motion for the orderly wind down of its business and sale of its assets. The wind down was necessitated by an inflated cost structure that put the Company at a profound competitive disadvantage.” (HOSTESS BRANDS OBTAINS COURT AUTHORITY)

Research Design
With the research question stated, the research design is ready to be developed. To research which party is to blame for the failure of Hostess, our team will implement an exploratory research design.

You May Also Find These Documents Helpful

  • Good Essays

    Since they entered the snack food market in 1919, Hostess introduced their classic Hostess CupCake and their famous Twinkies, which were invented in 1930 and became their best-selling snack cake. Less than a century later, Hostess filed for Chapter 11 bankruptcy protection in 2004. Hostess managed to fend off the temptation to sell and emerged from bankruptcy in 2007. However, in an article detailing Hostess’s recent past Steven Bertoni explains, “After over a decade of failing health that saw two bankruptcies and five different CEOs, Hostess finally died on Nov. 16, 2012” (Bertoni, 2015). Since the time Hostess introduced itself to the world almost 100 years ago, they’ve fluctuated between success and hardships. With their past bankruptcy…

    • 903 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Research also aides’ management when certain decisions that needs to be made that involve or affect the company and their employees.…

    • 321 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    As you develop a research question, keep in mind that you will need to research sources to support your topic. Do not pick a one-sided question that will limit your research. Instead, develop a research question that lends itself to further exploration and debate—a question for which you genuinely want to know the answer. Try to pick a research question that is neither too broad, which covers too much, or too narrow, which covers too little. It should be broad enough to be discussed in a short research paper.…

    • 726 Words
    • 3 Pages
    Powerful Essays
  • Best Essays

    Downfall of Hostess

    • 1754 Words
    • 8 Pages

    Cited: BCTGM. (2012, December 12). Union Member Strength and Solidarity Define Hostess Strike. Bctgm.org. Retrieved March 25, 2013, from http://www.bctgm.org/2012/12/union-member-strength-and-solidarity-define-hostess-strike/…

    • 1754 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    As you develop a research question, keep in mind that you will need to research sources to support your topic. Do not pick a one-sided question that will limit your research. Instead, develop a research question that lends itself to further exploration and debate—a question for which you genuinely want to know the answer. Try to pick a research question that is neither too broad, which covers too much, or too narrow, which covers too little. It should be broad enough to be discussed in a short research paper.…

    • 748 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Sara Lee Paper

    • 423 Words
    • 2 Pages

    What actions do you recommend that Sara Lee management take to improve the company’s performance and boost shareholder value? Your recommended actions must be supported with convincing, analysis-based arguments.…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ap Synthesis Essay

    • 797 Words
    • 4 Pages

    "The Pros and Cons of Unions – An Overview for Business Owners and Managers." Gneil. N.p., 12 Apr. 2011. Web. 24 Feb. 2013. .…

    • 797 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    RR Feeds, Inc management has suffered what Sohail Inayatullah stated in the article Capitalism forever? Why Companies Fail: “capitalism defines what we do and how we do it. Fish cannot see water nor can we see life after capitalism. Those at the center, who are mostly deeply vested in it, especially cannot see its future (Inayatullah).” RR management organizational behavior, through all of the generational handoffs, had failed to plan for the future due to their deep investment during the generational snap shot in time. The rapidity of change in the last two year over rode the psychological contract within the organization which leads to layoffs and perceptions of favoritism. Organizational values were forgotten leading employees down the road to increased stress and low morale. RR organizational culture of a hundred years eroded to what it is today—a failing organization.…

    • 1280 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Labor Laws and Unions

    • 1264 Words
    • 6 Pages

    The Hostess employees’ unionization process through BCTGM involves legal practice, union advantage awareness, campaign organization, election,…

    • 1264 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Criss Cross Pizza Essay

    • 2229 Words
    • 9 Pages

    The company I am doing my report on is Criss Cross Pizza. This company was started back in 2010 with one thing in mind; the community and the customer (T. M. Cross, personal communication, May 30, 2013). The business was started by a married couple who had wanted to start the business for a long time. When the doors were first opened, the business was run by all family members; Jim Cross Sr., Terri Cross, and Jim Cross Jr. These were the only people the business could afford to have working for them at the time. The first few months of business were hard for this company due to the fact that the economy at the time was not doing well. After about six months of operation, the…

    • 2229 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Wonder bread goods and Hostess cake products were sold by Continental Baking Company in New York City and they filed bankruptcy Chapter 11 On November 2012 (Ghillyer, A.W, 2014). This caused over eighteen hundred people to lose their jobs. A lot of the consumers were upset because they feared if they lost Hostess Twinkies their business would go down. Some entrepreneurs wanted to make a profit by buying Twinkies from e-bay. Wonder bread, Twinkies, Ho-Ho's, Ring Dings, and Ding-Dongs were all pointing the finger at each other for their failure. The leadership should be blamed for the company’s failure, because there were signs the company was going down. They should have investigated the problem and took actions to solve it. The sad part is the company has been in bankruptcy for eight years out of eleven. All of their equipment and products will be sold through a sale called 363(Ghillyer, A.W, 2014) . Any financial problems they leave behind will not be…

    • 511 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    Hershey Foods Corporation

    • 2485 Words
    • 10 Pages

    PRODUCTS SWOT ANALYSIS 3.1 STRENGTHS 3.2 WEAKNESSES 3.3 OPPORTUNITIES 3.4 WEAKNESSES FINANCE 4.1 FINDINGS 4.2 RECOMMENDATION MARKETING 5.1 FINDINGS 5.2 RECOMMENDATION…

    • 2485 Words
    • 10 Pages
    Satisfactory Essays
  • Good Essays

    Holly Basil

    • 1363 Words
    • 6 Pages

    2. Conduct a Situational Analysis for Starbucks Australia outlining factor that have impacted on its direction and performance?…

    • 1363 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    1. There were a few different key factors that led to the breakdown of industrial relations at HMSI. Although it seemed that HMSI was very concerned and aware of the needs of its employees, things still went downhill. The first issue arose in November of 2004. Union leaders were not impressed with the amount each worker received in their annual Diwali gift. They felt “belittled” that they received such a small gift when comparing it to the stature of the company in the global market. Workers were also upset they had to sign a “movement sheet” when bathroom or water breaks were needed. The company hardly ever granted shift changes between workers and would constantly threaten the workers with termination. The workers also complained of favoritism by managers, and were not permitted to share their grievances with top management.…

    • 1666 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    The scenario used and analysed here, for the purpose of this assignment, is a true scenario with true managerial issues, where I once found myself in, a long time ago, in the role of an employee: a traditional and well-known restaurant was facing issues against the great competition that had been formed through the previous year. The area where the Restaurant was located was a growing neighbourhood that was becoming each day more popular and populated. It was predictable to expect that the commerce in the area would develop and expand, but the establishment’s administration was not prepared for it and did not know how to properly handle the situation and how to use it in its behalf. The service offered by the Restaurant just continued to be the same as it always was. They believed that an already traditional establishment should not need to change to compete, that its own reputation should be enough to keep the old clientele coming and they trusted, as always, that the old clientele would bring new clientele by word of mouth. This new scenario could be and should be a great opportunity for the Restaurant to grow and to expand its capacity, its revenue and of course, its profit, but the way things were being handled there, the company was being led to the opposite direction. The incapacity and incompetence of the administration was dragging the establishment down and it would for sure end in bankruptcy in a matter of few months, if continued the way it was.…

    • 3707 Words
    • 15 Pages
    Better Essays