Business: Strategic Planning
Guidelines and Notes for Assisting in Project Completion
The following notes, guidance and illustration will help you in answering the first question:
Target has described its Mission Statement as follows:
“The mission is to make Target the preferred shopping destination for the guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling the brand promise of Expect More. Pay Less.
To support the mission, Target is guided by the commitments to great value, the community, diversity and the environment.
Expect More. Pay Less.
Expect more of everything. More great design, more choices and more designer-created items that consumers won 't find anywhere else. And pay less. It 's as simple as that.
Community Giving
Since 1946, Target has committed 5% of its income to support local communities. Through that continued commitment, Target is on track to reach a total of $1 billion in education-related giving by the end of 2015.
Diversity at Target
Diversity is a core value throughout every area of our company. It 's integral to how we select our merchandise, design our stores, build our team and welcome our guests.
Protecting the Environment
At Target, we know that what 's good for the environment is good for everyone. From recycling shopping carts to donating overstocked groceries, our programs are making a real impact.” (Target, 2012: n.d).”
Table 1: Vision and Mission Statements and Performance
S.No. Components of Vision and Mission Statements Performance
1 Expect More Pay Less (Value for Money for customers with offerings as lower price) - The company has been able to deliver the promises which is evident from the fact that the company gained sales volume with an increase of 17.3% in net earnings to $2.9 billion. (Target, 2012: n.d)
2 Community Giving - Target Corp. launched the safe city programme in Mineapolis in 2004 in collaboration of police and local community members and the
The following notes, guidance and illustration will help you in answering the first question:
Target has described its Mission Statement as follows:
“The mission is to make Target the preferred shopping destination for the guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling the brand promise of Expect More. Pay Less.
To support the mission, Target is guided by the commitments to great value, the community, diversity and the environment.
Expect More. Pay Less.
Expect more of everything. More great design, more choices and more designer-created items that consumers won 't find anywhere else. And pay less. It 's as simple as that.
Community Giving
Since 1946, Target has committed 5% of its income to support local communities. Through that continued commitment, Target is on track to reach a total of $1 billion in education-related giving by the end of 2015.
Diversity at Target
Diversity is a core value throughout every area of our company. It 's integral to how we select our merchandise, design our stores, build our team and welcome our guests.
Protecting the Environment
At Target, we know that what 's good for the environment is good for everyone. From recycling shopping carts to donating overstocked groceries, our programs are making a real impact.” (Target, 2012: n.d).”
Table 1: Vision and Mission Statements and Performance
S.No. Components of Vision and Mission Statements Performance
1 Expect More Pay Less (Value for Money for customers with offerings as lower price) - The company has been able to deliver the promises which is evident from the fact that the company gained sales volume with an increase of 17.3% in net earnings to $2.9 billion. (Target, 2012: n.d)
2 Community Giving - Target Corp. launched the safe city programme in Mineapolis in 2004 in collaboration of police and local community members and the
References: Target, 2012, Our Mission, [Online], Available: http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699 [Accessed on 12 January 2012] Police Executive Research Forum, 2010, Target’s Safe City Program: Community Leaders Take the Initiative In Building Partnerships with the Police, [Online], Available: http://www.policeforum.org/library/safe-cities/Target_Safe%20City.pdf [Accessed on 14 January 2012] Citi Performing Arts Center, 2011, Target Corporation Recognized For Target Arts Program with Boston Public Schools and Citi Performing Arts Center, [Online], Available: http://www.citicenter.org/news/item/85/ [25 April 2011] Diversity Inc., 2011, The 2011 DiversityInc Top 50 Companies for Diversity List, [Online], Available: http://diversityinc.com/the-diversityinc-top-50-companies-for-diversity/the-2011-diversityinc-top-50-companies-for-diversity-list/ [Accessed on 14 January 2012]