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Business Strategy

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Business Strategy
Application Exercise
(Assignment to be submitted) (180 min.)

* Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor, to try and explain the business performance. | |

Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company.(as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. * Show how each activity is being pursued now, and also differently over time, by your firm.(OR if comparison is not over time but with a competitor’s value chain, show how they perform it differently) * Indicate internal links within the activities, if any. Show how the activities of the value chain are linked to company strategy and structure and how these links enhance competitive advantage.(or show the lack of these links and divergence of activities-scope for improvement in value chain.).Explore external links (eg. alignment of activities with vendors that enhances differentiation.) * Conclude-Reflect on overall shift in value chain over time OR difference with competitor’s value chain and how that results in difference in business performance. * The assignment submission should not exceed 5 pages | |

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VMware is the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges. VMware’s approach accelerates the transition to cloud computing while preserving existing investments and improving security and control. With more than 350,000 customers and 50,000 partners, VMware solutions help organizations of all sizes lower costs, increase business agility and ensure freedom of choice

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