Buyer Behavior
Content Page
1. Introduction ........................................................................................................... Page 3
1.1 Problem Defination ..............................................................................................Page 4
1.2 Our Conceptual Framework ...............................................................................Page 5
2. Executive Summary ................................................................................................Page 6
3. Detailed Findings ....................................................................................................Page 8
4. Conclusion ...............................................................................................................Page 13
5. Recommendation ....................................................................................................Page 15
6. Appendix I – Survey Questionnaire ..................................................................... Page 17
7. Appendix II – Tabulated survey results …………………………………………Page 24
1. Introduction:
"Customers set up a hierarchy of values, wants, and needs based on emperical data, opinions, word-of-mouth references, and previous experiences with products and servies. they use that information to make purchasing decisions."
Regis McKenna
The main objective of social media and consumer behavior research study is to study the usage patterns of social media users, if changes have taken place in terms of consumer behavior by the usage. And of greatest importance is how the results can help to change businesses’ marketing and communication strategies according to consumers’ needs.Traditional consumer behavior theory is based on the physical principals of selling. This selling environment has changed to the inclination of using online resources instead of the physical environment for convenience purposes. Now with the rise of social media, consumers
1. Introduction ........................................................................................................... Page 3
1.1 Problem Defination ..............................................................................................Page 4
1.2 Our Conceptual Framework ...............................................................................Page 5
2. Executive Summary ................................................................................................Page 6
3. Detailed Findings ....................................................................................................Page 8
4. Conclusion ...............................................................................................................Page 13
5. Recommendation ....................................................................................................Page 15
6. Appendix I – Survey Questionnaire ..................................................................... Page 17
7. Appendix II – Tabulated survey results …………………………………………Page 24
1. Introduction:
"Customers set up a hierarchy of values, wants, and needs based on emperical data, opinions, word-of-mouth references, and previous experiences with products and servies. they use that information to make purchasing decisions."
Regis McKenna
The main objective of social media and consumer behavior research study is to study the usage patterns of social media users, if changes have taken place in terms of consumer behavior by the usage. And of greatest importance is how the results can help to change businesses’ marketing and communication strategies according to consumers’ needs.Traditional consumer behavior theory is based on the physical principals of selling. This selling environment has changed to the inclination of using online resources instead of the physical environment for convenience purposes. Now with the rise of social media, consumers