Buying Behaviour
MKT3003 Buying Behaviour
Essay
Date of submission:
Word :
Table of Contents
Introduction 3
I. Culture 4
1. The culture and their limits 4
2. Culture have no limits 8
II. Impact of the culture on consumer behaviour 10
1. Culture have an impact on consumer behaviour 10
2. Culture have no impact on consumer behaviour 13
Conclusion 15
Ressources 16
Introduction
This assessment is about buying behaviour, before start this report it’s important to define what is it, as the Cambridge Dictionaries (2013) defined : “buying behaviour is the way that people behave when they buy things, such as what they buy, where and when they shop, and how much they spend”. The principe of buying behaviour is understand what the customer want or need, to do this companies need to analyse the background of the consumer as for example his culture, hobbits, lifestyle, history, religion, language…. This assessment will be focusing on analyses the impact of culture on consumer buying behaviour. The cultures are different in every country and have their own buying behaviour. With the globalization the companies are multinational and they need to pay attention to the consuming behaviour in the different country they sell their products to generate more profit. As Peter Lynch (1997, p.1) said “People who understand consumer behaviour make more money…” This sentence show how for a company it’s important to understand the buying behaviour if they want to generate profit. In a first part this assessment will be focus on the culture and how the culture is important. The second part of the assessment will be on the impact of the culture on consumer behaviour.
I. Culture
This first part of this assessment is going to talk about the culture, the first part will demonstrate the different limits of the culture. The second part will demonstrate why the culture can’t have limits.
1. The culture and their limits
To start this analysis it’s necessary to define what culture is, as
Essay
Date of submission:
Word :
Table of Contents
Introduction 3
I. Culture 4
1. The culture and their limits 4
2. Culture have no limits 8
II. Impact of the culture on consumer behaviour 10
1. Culture have an impact on consumer behaviour 10
2. Culture have no impact on consumer behaviour 13
Conclusion 15
Ressources 16
Introduction
This assessment is about buying behaviour, before start this report it’s important to define what is it, as the Cambridge Dictionaries (2013) defined : “buying behaviour is the way that people behave when they buy things, such as what they buy, where and when they shop, and how much they spend”. The principe of buying behaviour is understand what the customer want or need, to do this companies need to analyse the background of the consumer as for example his culture, hobbits, lifestyle, history, religion, language…. This assessment will be focusing on analyses the impact of culture on consumer buying behaviour. The cultures are different in every country and have their own buying behaviour. With the globalization the companies are multinational and they need to pay attention to the consuming behaviour in the different country they sell their products to generate more profit. As Peter Lynch (1997, p.1) said “People who understand consumer behaviour make more money…” This sentence show how for a company it’s important to understand the buying behaviour if they want to generate profit. In a first part this assessment will be focus on the culture and how the culture is important. The second part of the assessment will be on the impact of the culture on consumer behaviour.
I. Culture
This first part of this assessment is going to talk about the culture, the first part will demonstrate the different limits of the culture. The second part will demonstrate why the culture can’t have limits.
1. The culture and their limits
To start this analysis it’s necessary to define what culture is, as