CSR Objectives And Action: An Analysis Of Indra's Stakeholder Group

CSR objectives and actions developed for each of the Indra’s stakeholder groups: customers, suppliers, employees, shareholders and community are:
Customers
For Indra, knowledge exchange with customers to develop ad-hoc solutions is essential. In doing so, Indra selects those customers that it considers as highly innovative and with great growth potential, for which the development of trust is critical. Thus, it fulfills a two-fold aim: it improves its knowledge on needs and expectations of this group, and intensifies the relationships through the existence of fluid communication and links.
Suppliers
In relation to suppliers, the company maintains stable agreements for the development of certain technologies, the results of which reverberate in aspects such as training and performance assessment.
Employees
The key objective is that employees are motivated using incentives such as their participation in work teams, and that through such initiatives they are stimulated into making worthy contributions. Indra counts on a “Performance Assessment and Internal Search for Talent” program, which it applies twice a year. It contains three main activities: the General Development Plan, the investment in actions to identify employees’ potential and plans to identify successors in critical working places.
On the other hand, the
This is achieved by means of the improvement of its competitive context, which highly depends on its ethical relationships with stakeholders. In this sense, this company, through the integration of CSR into its strategic activities is achieving high performance levels both in social (non-financial) and financial terms. Indra’s competitive context is allowing the attainment of strategic objectives by means of the development of new markets, sales growth in actual markets and the launching of new products and