Corporate Social Responsibility is a term that has been around for a while now, and has changed its shape as time as gone. Essentially the idea of corporate social responsibility is as it written: the social responsibility of the corporation. However the way in which corporations decide their social responsibility or the way it is measured has been contested for some time. The concepts that corporations are using in today’s world of corporate social responsibility include corporate citizenship and sustainability, there seems to be definite move away from a broad usage of CSR to an attempt to label what corporations are doing. Tesco itself classes itself as a corporate citizen and is making moves to be a sustainable corporation. To understand these terms it is useful to give a brief history of the terms and movement in corporate social responsibility usage.
CSR in the Community
Corporate social responsibility started in its earliest form as philanthropy, the idea of giving back to the community in which the company is based was seen to be best fulfilled by making charitable donations and other forms of monetary giving. Social responsibility has much evolved since then and now forms of giving back to the community is shown and done in different ways. There is of course still the charitable giving, but more is given than just money. It is seen as much more benevolent thing to give charitie’s employees time and resources, rather than money. Business in the community suggests that work in the community is about building communities by creating opportunities (BITC, 2007a), thus like all corporate social responsibility issues taken on by businesses, it should be used from a strategic point of view. It is in the long-run interest of any business that the community, in which they are based, accepts them, and are happy to be working side-by-side. In using the term ‘community’ it is important to note that by this is meant all people affected by the business.