Coca-Cola Case Study
Coca-Cola
May 17, 2013
I. Introduction Corporate Social Responsibility is the corporate initiative to assess and take responsibility for the company 's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.
Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.
Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in "greenwashing", or feigning interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy/cleantech, and various social welfare initiatives to benefit employees, customers, and the community at large.
II. The Company
The Coca-Cola Company is the world’s leading beverage company and perhaps the most recognized brand name in the world. The Coca-cola operates in 200 counties with a diverse product range consisting of 500 brands and 3,300+ beverages. Coca-Cola has been in business 124 years and has returned increasing dividends to its stock holders for the past 48 years clearly demonstrating its longevity and its effectiveness as a profit-making company. Coca-Cola’s mission is stated simply as “At the Coca-Cola Company, we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. Coca-Cola is committed to sustainable business practices, as stated clearly in its vision statement.
III. Responsibility
Since Coca-Cola is a beverage company, it should come as no surprise that it’s most
May 17, 2013
I. Introduction Corporate Social Responsibility is the corporate initiative to assess and take responsibility for the company 's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.
Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.
Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in "greenwashing", or feigning interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy/cleantech, and various social welfare initiatives to benefit employees, customers, and the community at large.
II. The Company
The Coca-Cola Company is the world’s leading beverage company and perhaps the most recognized brand name in the world. The Coca-cola operates in 200 counties with a diverse product range consisting of 500 brands and 3,300+ beverages. Coca-Cola has been in business 124 years and has returned increasing dividends to its stock holders for the past 48 years clearly demonstrating its longevity and its effectiveness as a profit-making company. Coca-Cola’s mission is stated simply as “At the Coca-Cola Company, we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. Coca-Cola is committed to sustainable business practices, as stated clearly in its vision statement.
III. Responsibility
Since Coca-Cola is a beverage company, it should come as no surprise that it’s most