Corporate Social Responability: Mcdonalds
Memorandum
To: Roger Eaton (CEO of KFC)
From: Caitlin Sarian
Priority: High
Date: 2/6/2013
Re: McDonald’s Corporate Social Responsibility
I. Introduction Corporate Social Responsibility is something that is difficult to define. After an extensive amount of research, a consensus definition is: Corporate Social Responsibility is how corporations manage their business processes to produce a positive impact on their employees, society and environmental issues. From this definition I will explain how McDonald’s handles and views Corporate Social Responsibility. By examining its leadership, one can see just how much McDonald’s gives back and positively impacts society around it. There are several primary ways McDonalds does this: the Ronald McDonald House Charities, Camp Mickey D’s, and The All American Basketball Game. These will be further discussed in the memo. Looking at the ways McDonald’s gives back to society, one can also see how McDonald’s gives back to its employees as well. Throughout this memo I will examine both the positives and negatives of CSR that McDonald’s has encountered.
II. Facts * Ronald McDonald House Charity * Camp Mickey D’s * All American Basketball League
Ronald McDonald House Charity One of McDonald’s’ major impacts on society is the Ronald McDonald house. The McDonalds websites states that the Ronald McDonald House is a way of “helping millions of parents stay by their sick child’s side” (Making s Difference, One Family at a Time). They go on to explain that the Ronald McDonald house is McDonald’s’ charity of choice. To make sure McDonald’s actually contributes to the Ronald McDonald House and isn’t just using it as a front for their CSR campaign, I conducted a lot of research. I found that McDonald’s actually does contributes a lot to the Ronald McDonald House. The house first started “when a Philadelphia Eagles tight end, Fred Hill’s, 3-year old daughter, was being treated for Leukemia” (History).
To: Roger Eaton (CEO of KFC)
From: Caitlin Sarian
Priority: High
Date: 2/6/2013
Re: McDonald’s Corporate Social Responsibility
I. Introduction Corporate Social Responsibility is something that is difficult to define. After an extensive amount of research, a consensus definition is: Corporate Social Responsibility is how corporations manage their business processes to produce a positive impact on their employees, society and environmental issues. From this definition I will explain how McDonald’s handles and views Corporate Social Responsibility. By examining its leadership, one can see just how much McDonald’s gives back and positively impacts society around it. There are several primary ways McDonalds does this: the Ronald McDonald House Charities, Camp Mickey D’s, and The All American Basketball Game. These will be further discussed in the memo. Looking at the ways McDonald’s gives back to society, one can also see how McDonald’s gives back to its employees as well. Throughout this memo I will examine both the positives and negatives of CSR that McDonald’s has encountered.
II. Facts * Ronald McDonald House Charity * Camp Mickey D’s * All American Basketball League
Ronald McDonald House Charity One of McDonald’s’ major impacts on society is the Ronald McDonald house. The McDonalds websites states that the Ronald McDonald House is a way of “helping millions of parents stay by their sick child’s side” (Making s Difference, One Family at a Time). They go on to explain that the Ronald McDonald house is McDonald’s’ charity of choice. To make sure McDonald’s actually contributes to the Ronald McDonald House and isn’t just using it as a front for their CSR campaign, I conducted a lot of research. I found that McDonald’s actually does contributes a lot to the Ronald McDonald House. The house first started “when a Philadelphia Eagles tight end, Fred Hill’s, 3-year old daughter, was being treated for Leukemia” (History).