Childhood Obesity Case Study Answers
San Francisco has become the first major American city to prohibit fast-food restaurants from including toys with children's meals that do not meet nutritional guidelines.
The city's Board of Supervisors gave the measure final approval Tuesday on an 8-3 vote. That's enough votes to survive a planned veto by Mayor Gavin Newsom.
The ordinance, which would go into effect in December of next year, prohibits toy giveaways in fast-food children's meals that have more than 640 milligrams of sodium, 600 calories or 35 percent of their calories from fat. The law also would limit saturated fats and trans fats and require fruits or vegetables to be served with each meal with a toy.
"Our effort is really to work with the restaurants and the fast-food industry to create healthier choices," said Supervisor Eric Mar, the measure's chief …show more content…
are among 17 major food and beverage marketers who have signed on to the Children's Food and Beverage Advertising Initiative, a self-regulation effort run by the Council of Better Business Bureaus.
McDonald's says its meals advertised to children meet government nutritional standards, limiting total calories to 600 per meal and capping fats and sugars. The company also agreed to curtail advertising in schools and promote healthy lifestyles in all marketing efforts directed at children.
"McDonald's remains committed to responsible marketing practices, including advertising and promotional campaigns for our youngest customers," McDonald's senior vice president for marketing, Neil Golden, said in a statement to The Associated Press.
McDonald's sent several senior executives and others to San Francisco to oppose the measure in person.
As it was being drafted, amended and discussed over several months, Corporate Accountability ran a local newspaper advertisement signed by physicians, community activists and small restaurants that called on Board of Supervisors swing voter Bevan Dufty to support the
The city's Board of Supervisors gave the measure final approval Tuesday on an 8-3 vote. That's enough votes to survive a planned veto by Mayor Gavin Newsom.
The ordinance, which would go into effect in December of next year, prohibits toy giveaways in fast-food children's meals that have more than 640 milligrams of sodium, 600 calories or 35 percent of their calories from fat. The law also would limit saturated fats and trans fats and require fruits or vegetables to be served with each meal with a toy.
"Our effort is really to work with the restaurants and the fast-food industry to create healthier choices," said Supervisor Eric Mar, the measure's chief …show more content…
are among 17 major food and beverage marketers who have signed on to the Children's Food and Beverage Advertising Initiative, a self-regulation effort run by the Council of Better Business Bureaus.
McDonald's says its meals advertised to children meet government nutritional standards, limiting total calories to 600 per meal and capping fats and sugars. The company also agreed to curtail advertising in schools and promote healthy lifestyles in all marketing efforts directed at children.
"McDonald's remains committed to responsible marketing practices, including advertising and promotional campaigns for our youngest customers," McDonald's senior vice president for marketing, Neil Golden, said in a statement to The Associated Press.
McDonald's sent several senior executives and others to San Francisco to oppose the measure in person.
As it was being drafted, amended and discussed over several months, Corporate Accountability ran a local newspaper advertisement signed by physicians, community activists and small restaurants that called on Board of Supervisors swing voter Bevan Dufty to support the