Campaign Objectives

Campaign Objectives

Primary Objective

The primary objective of this campaign is to raise awareness of the devastation that is brain cancer in children. It is important for the country to know about those who are innocent in the world and are suffering from a disease that may kill them before they even get a chance to grow up. Not only is the cancer itself deadly, but the treatments that these growing bodies go through also poses long term health hazards. It is the primary objective of this campaign to ensure that the public is educated and understands the need to discover a cure for brain cancer in young children.

Secondary Objective

The secondary objective of this campaign is to raise funds to further research into the cause of cancer in young children. The campaign will call for donations to fund research grants, facilitate research hospitals, and fund cancer programs to aid in conquering this disease. The donations will be the main source of funding for these programs and will be distributed accordingly to the appropriate destinations to ensure that nothing is squandered and that the cause will move forward.

Tertiary Objective

The tertiary objective of this campaign is to move the government of Canada to aid those who are suffering from children’s brain cancer and to support the research of children’s brain cancer as strongly as it does other cancers. Brain cancer is one of the rarest and most deadly forms of cancer, yet it does not receive hardly as much support as it should from the government, which funds research to other, more common forms of cancer.

Conclusion

Singling out the target audience and giving them a message that they cannot ignore, as well as educating the general population as well can achieve these objectives. This campaign is about raising awareness and generating action, both of which will help to further push the movement to discover what causes brain cancer in young children and to eradicate it once and for all, for all