Campaign RACE/ROPE Model Case Study

In our quickly evolving society various resources that planet gives us often come under danger of pollution or extinction due to the harmful effect of the human work. Companies, participating in such actions held responsible for the major threats to human health or the health of environment, and as such the actions should be taken to resolve concerns of the public, or to fight them off, if the accusations are not true.

Public Relations office in this case is tasked to perform its job, giving the positive overview of the problem, based on research and public acceptance of the company’s opinion or image. The certain, well-organized campaign of PR office can solve the case, or, if needed be, turn bad publicity into a rewarding or profitable one for the company’s image. In preparing the campaign RACE/ROPE models will be used.

As I have stated earlier, the problem given in an assignment is quite common. It spans from a number of
While we cannot really pinpoint, whether the program/campaign reached an objective, there are also ways to determine the positive effects. In our case a continuing debate in the media or strikes by environmentalist should fade in the public eye at least for a certain degree, if not altogether, and as such the next campaign can be launched in order to improve the image of a company in other areas. It is always useful and sometimes unexpected to hear, after a prolonged fight on environmental issues, the employees’ side of it. Telling in a newspaper about gratitude or high prospective that company propose to the employees (improved health insurances, etc) can turn the case long finished and create a positive feedback from the target audience and media. However, PR office should always track the results – in media, national press, sales and even staff rotations. It will help to prevent similar cases in the future, resulting in ascending efficiency of business and its image in the public