Campus Couture
1. Introduction:
1.1 Venture Overview:
Campus Couture Inc. was conceived on the Western campus in the Fall of 2011, after listening to endless complaints from girls having ‘closets full of clothes and yet have nothing to wear for that special night out. We knew there had to be a solution, which led to the creation of Campus Couture.
Campus Couture provides rental services of high-end apparel for the Western University and London community. Our company aims to provide access to students and young professionals to their dream closet without paying the designer cost.
Essentially, this will work by Campus Couture purchasing pieces from designers and other local and international retailers, and offering it as a rental service to our clientele. Campus Couture allows its members to search dresses by new arrivals, size, colour, style, or price. We aim to offer rental services for women to attend date nights, cocktail parties, and formal events idyllically for the Western Community. Campus Couture, Inc. was incorporated in 2012 and is based in London, Ontario (Exhibit 1).
1.2 Goals and Objectives:
The initial goal of Campus Couture is to present our aggregate research and analysis to generate confidence in our business model and its feasibility.
Establish a Presence Within the Campus Community:
Establish a consistent base of users that rely on Campus Couture’s site for their semi-formal and formal wear
Establish ourselves are the forerunners in designer wear for the targeted consumers
Minimize Start-Up Costs:
From an operations standpoint, we strive to minimize start-up costs and maximize our customer-base in the first fiscal year, while generating a constant stream of profit in later periods.
Promote Website Traffic:
By increasing awareness about Campus Couture, we aim to capture 15% of Western’s female population to become active members of Campus Couture, Inc. by the end of our first year of operations (Exhibit 2)
Financial:
Usually negative cash from operations
1.1 Venture Overview:
Campus Couture Inc. was conceived on the Western campus in the Fall of 2011, after listening to endless complaints from girls having ‘closets full of clothes and yet have nothing to wear for that special night out. We knew there had to be a solution, which led to the creation of Campus Couture.
Campus Couture provides rental services of high-end apparel for the Western University and London community. Our company aims to provide access to students and young professionals to their dream closet without paying the designer cost.
Essentially, this will work by Campus Couture purchasing pieces from designers and other local and international retailers, and offering it as a rental service to our clientele. Campus Couture allows its members to search dresses by new arrivals, size, colour, style, or price. We aim to offer rental services for women to attend date nights, cocktail parties, and formal events idyllically for the Western Community. Campus Couture, Inc. was incorporated in 2012 and is based in London, Ontario (Exhibit 1).
1.2 Goals and Objectives:
The initial goal of Campus Couture is to present our aggregate research and analysis to generate confidence in our business model and its feasibility.
Establish a Presence Within the Campus Community:
Establish a consistent base of users that rely on Campus Couture’s site for their semi-formal and formal wear
Establish ourselves are the forerunners in designer wear for the targeted consumers
Minimize Start-Up Costs:
From an operations standpoint, we strive to minimize start-up costs and maximize our customer-base in the first fiscal year, while generating a constant stream of profit in later periods.
Promote Website Traffic:
By increasing awareness about Campus Couture, we aim to capture 15% of Western’s female population to become active members of Campus Couture, Inc. by the end of our first year of operations (Exhibit 2)
Financial:
Usually negative cash from operations