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Canada Goose Executive Summary

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Canada Goose Executive Summary
This marketing plan has been created to protect finances and give strategic direction to Canada Goose’s employees. Although Canada Goose was launched more than sixty years ago, the company faces competition in the apparels industry. Nevertheless, the company has experienced an increased demand for its products. Market research has shown that the market for extreme weather clothes is very profitable as the tourism industry stabilizes. To take advantage of the opportunities available in the market, Canada Goose plans to extend product lines to cover different categories of customers.
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