Capstone
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The goals of this course are to:
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(1) To understand and appreciate the role of the general manager (i.e., the executive responsible for the firm as a whole);
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(2) Understand and appreciate the difficulty of integrating (coordinating) functional decisions (research, marketing, production, human resources, and finance) into an effective overall business strategy;
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(3) Learn basic strategic management concepts (i.e., strategic fit between environment, resources, and goals and strategies; mission and vision; the strategic planning process; situational analysis; industry driving forces and five forces, SWOT analysis, etc.) and gain some experience in applying these concepts in the simulation experience.
COURSE DESCRIPTION:
Strategic Management Capstone – The center of attention is the total enterprise–-the industry and competitive environment in which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. Unlike other business courses that concentrate narrowly on a particular function or piece of the business—accounting, finance, marketing, production, human resources, or information systems, strategic management is a big picture course. It cuts across the whole spectrum of business and management.
Strategy may be defined as the art and science of formulating and implementing visions and plans to achieve specific goals. As a successful manager and business leader you will be required to make intelligent decisions as you help to create and execute your organization's strategic plans.
The course involves a competitive business simulation game. You will be part of a management team responsible for the success of a 100 million-dollar firm in an industry with five other competitors. Your
The goals of this course are to:
-------------------------------------------------
(1) To understand and appreciate the role of the general manager (i.e., the executive responsible for the firm as a whole);
-------------------------------------------------
(2) Understand and appreciate the difficulty of integrating (coordinating) functional decisions (research, marketing, production, human resources, and finance) into an effective overall business strategy;
-------------------------------------------------
(3) Learn basic strategic management concepts (i.e., strategic fit between environment, resources, and goals and strategies; mission and vision; the strategic planning process; situational analysis; industry driving forces and five forces, SWOT analysis, etc.) and gain some experience in applying these concepts in the simulation experience.
COURSE DESCRIPTION:
Strategic Management Capstone – The center of attention is the total enterprise–-the industry and competitive environment in which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. Unlike other business courses that concentrate narrowly on a particular function or piece of the business—accounting, finance, marketing, production, human resources, or information systems, strategic management is a big picture course. It cuts across the whole spectrum of business and management.
Strategy may be defined as the art and science of formulating and implementing visions and plans to achieve specific goals. As a successful manager and business leader you will be required to make intelligent decisions as you help to create and execute your organization's strategic plans.
The course involves a competitive business simulation game. You will be part of a management team responsible for the success of a 100 million-dollar firm in an industry with five other competitors. Your