Career
City
A Proposed Recommendation
By: Kevin Bialczak, Arthur Jaworski, Michelle Miller, Emily Rajah, and Jannia Anthonipillai
Proposed Recommendation:
From observing the case you have provided and considering factors such as your competitors, current state of the company, and your financial statements we believe that it is best for My Career City to expand its business to London. Of the three regions, London best suits the needs of your company at its current state. In addition it also provides the best opportunities for your company to generate more revenue compared to Chicago and Singapore.
Problems at hand:
Immediate:
The website does not have a large enough user base to generate revenue. Thus the business is not generating enough revenue. In addition the profit that you do make goes toward paying salaries for marketing and employees.
Primary problems:
It is a good idea that your company decided to expand to another region because your current location can be the root cause of your lack in generating profit.One cause of this can …show more content…
For the reason that this strategy involves more investment, this plan should be generated at a later time when the company begins to generate more revenue. Hence creating a joint venture will develop strategic alliances that will establish co-ownership between My Career City and the foreign partner in London. Through this alliance your business will gain things that are difficult for it to achieve individually. For example, your business will gain access to new markets and a larger consumer base. As stated in your case, the problem at hand is “garnering a larger user base and obtaining more revenue. Through creating a joint venture your business will gain new learning skills and adapt to foreign strategies. Further we foresee a good profit potential and financial