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Cars
In the America, it doesn’t matter how rich or poor people are, there is one product that any household has to have at least one. It is a car. In fact, cars have played an extremely important role in American society. A car wasn’t invented like other machinery, but it was the accumulation of many levels of invention and a combination of many scientific discoveries. Cars’ origin was in Europe by the French and the German and Paris and named by the Paris Academy of Sciences. But automobile industry brilliantly grew in America, and Henry Ford with “the Model T and assembly line” made an unprecedented economic revolution in the world history. He transformed the economic and social fabric of American society in the 20th century. From that time, car industry kept growing and changed in different period of time. Many car companies came out and grew very fast. Nowadays, consumers have many choices in purchasing. To possess a car is not only a need, but also a hobby of people who want to own luxury cars. Therefore, so many car companies with different car models and prices are in the market for consumers to choose. Also, people from upper classes, middle classes or lower classes and from different cultures, characteristics or marital status tend to choose different kind of car to use.
The car industry is very competitive with promotion, pricing, warranty, and customer service…etc. It is not hard to find a car that is suitable for a consumer, and there are 3 cars I have noticed in the market: Toyota Prius, Honda Fit and Audi A8 for 2012.

2012 TOYOTA PRIUS
The Toyota Prius is a full hybrid electric mid-size hatchback, formerly a compact sedan developed and manufactured by the Toyota Motor Corporation. Its MSRP starts at $23,015. The EPA and California Air Resources Board rate the Prius as among the cleanest vehicles sold in the United States based on smog-forming emissions. The Prius is sold in almost 80 countries and regions; its largest markets are the United States,

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