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Chapter I
THE PROBLEM AND ITS SETTING This chapter discusses the introduction, statement of the problem, importance of the study, hypotheses of the study, importance of the study, scope and definition of terms.
Introduction
The growing economy of General Santos City has a significant to its growing population. These result to the increased rate of unemployed and job dissatisfaction. As imply, many people engaged in direct selling because direct selling have the vast opportunities available to young and old alike to earn additional income to supplement their lifestyle, and in this case, their golden years. The context of this study will define what sales agent is, how they perform; what are the importance of rewards to the effectiveness performance of sales agents in selling products and how does distributors motivate their salespeople/sales agents. Direct Selling Industry are those organizations that depend heavily or exclusively on personal selling, and that reward sales agents for (a) buying products, (b) selling products, and (c) finding other agents to buy and sell products. They are typically lean organizations, using their products, rather than hiring and managing a large employee sales force. Most Direct selling Industry makes retail sales force motivation a crucial component of business success in this form of channel. Direct Selling Industry Sales Agents can effectively give the distributor the opportunity to work on the task that best suits the ability. Companies like Natasha, Avon, are examples of an increasingly popular form of direct – selling organizations have historically used standard direct sales forces to distribute their products, today 70% of direct – sales revenues are generated by network marketing organizations and business units. These companies have grown significantly not just in the General Santos City, but throughout the world. Independent distributors play two key roles in Direct Selling: they sell product

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