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Case #2: Lois Quam

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Case #2: Lois Quam
Case #2: Lois Quam
Chapter 3

Summary:

This case discusses the career, vision, and life of Lois Quam, CEO of Tysvar. Tysvar is a “Minnesota based New Green Economy and health care reform incubator.” After a successful career in the investment banking world, Quam was moved by climate changes she saw while on a trip to Norway and decided to start Tysvar. Tysvar is about universal health care reform, as well as contributing to “a viable, profitable, and socially responsible industry of clean technology and renewable energy sources. Quam is a very passionate person, and truly believes in the vision of Tysvar.

Discussion question and answers:

1. How does Lois Quam use emotions and moods in her speeches to convey her viewpoint? Cite examples to support your statements.
In order to look at how Quam uses emotions and moods, we must first look at what emotions and moods are. Emotions are strong positive or negative feelings directed towards someone or something. Moods are generalized positive and negative feelings or states of mind.

In reading the examples from Quam’s speeches, it is clear that she is a positive individual who shows both positive moods and emotions. “I am an optimist,” she states. This is a clear example of Quam coming out, and letting you know her mood. Her positive mood reflects the type of work she does. She is attempting to grow the New Green Economy, and in order to do something of this nature, one must have a positive mood and state of mind.

The text lists the following as the six types of emotions: anger, fear, joy, love, sadness, and surprise. In reading the case study, it is clear that in her speeches, Quam exhibits both joy and love. “I enjoy sharing… how we can all use these key capabilities as a platform for doing something you love. Imagine: helping to build the NG with a purposeful passion. It doesn’t get much better than that!” This is a clear example of the joy and love she has for the work she is doing,

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