Case 2 Montreaux Chocolate USA
Priti Chaudhari
MKT 5360
MBA: Block 13B
Case: Montreaux Chocolate USA
1. Discuss the key challenges and marketing issues Andrea Torres must address at this time.
There are many challenges and Priti Chaudhari
MKT 5360
MBA: Block 13B
Case: Cole and Parker: Socks that Start Businesses
Priti Chaudhari
MKT 5360
MBA: Block 13B
Case: Cole and Parker: Socks that Start Businesses
Priti Chaudhari
MKT 5360
MBA: Block 13B
Case: Cole and Parker: Socks that Start Businesses marketing issues that are standing ahead of Torres that she must address. Andrea Torres has four options to choose from: 1) perform further product testing, 2) launch in selected test market, 3) stage a regional rollout, or 4) launch nationally. Along with that, they also need to decide how to market the product, weather if they should use Montreaux brand name or use Apollo since they already have reputation in the US market. Torres also needs to decide if they should market the product as healthy chocolate or by its taste. Another decision is how to package the product. There were many options displays. Timing is issue as well. Torres must decide if they should go ahead and product the product or conduct more tasting.
2. Evaluate the achievability of the company objectives for Montreaux. The company objectives for Montreaux are to be a National distribution of the new Montreaux product line, $115 million in annual sales, and be in top 25 in revenue. The research indicates that the US chocolate market is expected to grow almost 2% annually through 2015, which means the demand for chocolate is increasing and bringing new product in the market can be very profitable. U.S. consumers becoming more and more conscious of their fitness and health. By introducing product that has healthier dark chocolate with top three fruit flavors can help increase the demand of the product which could increase their revenue. Apollo has been very successful at introducing new products and achieving company
MKT 5360
MBA: Block 13B
Case: Montreaux Chocolate USA
1. Discuss the key challenges and marketing issues Andrea Torres must address at this time.
There are many challenges and Priti Chaudhari
MKT 5360
MBA: Block 13B
Case: Cole and Parker: Socks that Start Businesses
Priti Chaudhari
MKT 5360
MBA: Block 13B
Case: Cole and Parker: Socks that Start Businesses
Priti Chaudhari
MKT 5360
MBA: Block 13B
Case: Cole and Parker: Socks that Start Businesses marketing issues that are standing ahead of Torres that she must address. Andrea Torres has four options to choose from: 1) perform further product testing, 2) launch in selected test market, 3) stage a regional rollout, or 4) launch nationally. Along with that, they also need to decide how to market the product, weather if they should use Montreaux brand name or use Apollo since they already have reputation in the US market. Torres also needs to decide if they should market the product as healthy chocolate or by its taste. Another decision is how to package the product. There were many options displays. Timing is issue as well. Torres must decide if they should go ahead and product the product or conduct more tasting.
2. Evaluate the achievability of the company objectives for Montreaux. The company objectives for Montreaux are to be a National distribution of the new Montreaux product line, $115 million in annual sales, and be in top 25 in revenue. The research indicates that the US chocolate market is expected to grow almost 2% annually through 2015, which means the demand for chocolate is increasing and bringing new product in the market can be very profitable. U.S. consumers becoming more and more conscious of their fitness and health. By introducing product that has healthier dark chocolate with top three fruit flavors can help increase the demand of the product which could increase their revenue. Apollo has been very successful at introducing new products and achieving company