Case 8
PANERA BREAD (CASE #8)
CURRENT SITUATION * The principal strategic was to make great bread broadly available to consumers across the United States. * The strategic give us the recognized as the nation ide leader in the specialty bread. * The driving concept behind panera bread was to provide a Premium specialty bakery and café experience to urban workers a suburban dwellers looking for a quick-service meal and move aesthetically pleasing dining experience.
CORPORATE GOVERNANCE
* Fundador – Louis Kane , Ron Shaich * CEO, Panera Seniors, vice-president and chief concept officer- Ron Shaich
EXTERNAL ENVIRONMENT
SOCIOCULTURAL
* The trends toe at health food is increasing every year * The doctor´s advertising about the kind of food is increasing. * The distinctive menú catch the customers.
TECHNOLOGICAL
* Internet Access * Wi-fi gives a plus to be the best choice.
ECONOMICAL * It´s cheaper than many others restaurant. * The suppliers have a low power. * There are a lot of suppliers around the world.
POLITICAL/LEGAL * Lawsuits * A Lot of Requirements to have a franchise of Panera Bread.
PORTER´S FIVE FORCES
THREAT OF NEW ENTRANTS- MODERATE * Moderate margin of utility * Low equipment * The demand of healthy food is increasing
BARGAINING POWER OF SUPPLIERS- LOW * The raw material in all over the world * Few enterprises needs that kind of raw materials
BARGAINING POWER OF BUYERS- MODERATE * The switching cost is low * High quality
SUBTITUTES- MODERATE * No one else have our distinctive menú that give us the leadership of the market.
RIVALRY- MODERATE * Low competition * Low war Price * Our target market is so different of others fast-food companies.
INTERNAL ENVIRONMENT
COMPANY STRUCTURE * Fundador – Louis Kane , Ron Shaich * CEO, Panera Seniors, vice-president and chief concept officer- Ron Shaich
COMPANY CULTURE *
CURRENT SITUATION * The principal strategic was to make great bread broadly available to consumers across the United States. * The strategic give us the recognized as the nation ide leader in the specialty bread. * The driving concept behind panera bread was to provide a Premium specialty bakery and café experience to urban workers a suburban dwellers looking for a quick-service meal and move aesthetically pleasing dining experience.
CORPORATE GOVERNANCE
* Fundador – Louis Kane , Ron Shaich * CEO, Panera Seniors, vice-president and chief concept officer- Ron Shaich
EXTERNAL ENVIRONMENT
SOCIOCULTURAL
* The trends toe at health food is increasing every year * The doctor´s advertising about the kind of food is increasing. * The distinctive menú catch the customers.
TECHNOLOGICAL
* Internet Access * Wi-fi gives a plus to be the best choice.
ECONOMICAL * It´s cheaper than many others restaurant. * The suppliers have a low power. * There are a lot of suppliers around the world.
POLITICAL/LEGAL * Lawsuits * A Lot of Requirements to have a franchise of Panera Bread.
PORTER´S FIVE FORCES
THREAT OF NEW ENTRANTS- MODERATE * Moderate margin of utility * Low equipment * The demand of healthy food is increasing
BARGAINING POWER OF SUPPLIERS- LOW * The raw material in all over the world * Few enterprises needs that kind of raw materials
BARGAINING POWER OF BUYERS- MODERATE * The switching cost is low * High quality
SUBTITUTES- MODERATE * No one else have our distinctive menú that give us the leadership of the market.
RIVALRY- MODERATE * Low competition * Low war Price * Our target market is so different of others fast-food companies.
INTERNAL ENVIRONMENT
COMPANY STRUCTURE * Fundador – Louis Kane , Ron Shaich * CEO, Panera Seniors, vice-president and chief concept officer- Ron Shaich
COMPANY CULTURE *