I feel that Ron Shaich and the leaders did follow the six steps of strategic planning because in 1980 Mr.Shaich started his first bakery called the cookie jar, and over three decades he merged with Au Bon, acquired St. Louis Bread Co., and eventually morphed into Panera Bread (PNRA). In the past five years Panera's stock has returned 243%, making it the second-best-performing U.S. restaurant after Chipotle (CMG). Shaich (pronounced "shake"), 58, had a big 2012: Panera, with $1.8 billion in revenue and $3.4 billion in system wide sales, including franchisees, joined the Fortune 1,000 and in February opened its first restaurant in the Big Apple. Shaich's story:
A mission describes the company in its current state. Strategic vision, on the other hand, looks to the future of the business and where it wants to be. Describe what you think is Panera's strategic vision. What do you think is the most important component to that vision? Panera bread’s mission statement is“ A loaf of bread in every arm, And to continue to be a leader in fast casual dining. I think Panera bread strategic vision was to provide fast food with higher quality then the other fast food restaurants. Stakeholders are those groups and individuals who affect and are affected by the achievement of the organization's mission, goals, and strategy. Identify the stakeholders in Panera's success. How can collaborating with key stakeholders help Panera execute its strategic plan? Strategic decision making is one of the most exciting and controversial topics in management today. In fact, many organizations currently are changing the ways they develop and execute their strategic plan. So by planning and collaborating with each other they can have great