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Stevens-Henager College
Management Principles
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Do you want a café in your community that genuinely cares about the people that surrounds their business? If so you would really enjoy Panera Bread in your neighborhood. Panera Bread has established a mission, vision and goals for their well-founded business. Panera is part of a movement that strives toward healthier living and eating. Panera has a commitment to their communities that they take very seriously; they donate their bread in to the community. They also make money donations that were matched with customer donations to non-profit organizations in their community. Panera has a variety of breads, soups, salads, drinks, bagels and sandwiches. Their bread is baked every day and is made by “real bakers” (Panera Bread Press Kit,2013). As Panera continues to provide excellent goods and services to their community, their community will assist them by giving them feedback which causes them to implement and adjust their strategic vision and that is how Panera stays aligned with their mission, vision and goals. …show more content…
They focused on a fast paced café and desired a healthy America. The items that were on the menu were all very healthy. Targeting healthy foods increased business. As Shaich and his business partners planned, analyzed and listened to their customer’s opinion that’s when they decided on the strategy for the café. They then decided they wanted a fast paced café along with the customers having the advantage to sit down and enjoy themselves while eating and or drinking their fresh products. They began adding new items to their menu which increased their sales. Shaich and his partners noticed the increase in business with all the new changes and they decided to increase the amount of Panera Bread café’s. Panera began to grow and grow because of all of the successful decisions they