CASE ANALYSIS : ARON
Socratix Case Study 2
The questions asked are:
1. What is your Strategy & action Plan for geographic expansion for Aaron’s within the U.S?
2. A) Should Aaron expand internationally?
b) if Aaron was to go for international expansion, what are the key things they must keep in mind or do?
3. Could rent-to-own work for goods beyond basic durable household items? Should Aaron offer additional products and service offerings/
4. In terms of growth, Loudermilk (CEO) viewed managerial talent as Aaron’s primary constraint. How they address this issue?
To analyze the questions asked and give logical and effective answers it is important to first understand the Rent-to-Own industry per say as well as find out what are the Strength and Weakness of Aaron’s vis-avis its competitors. For this purpose the following chapters will cover a brief of the Rent-To- Own industry followed by the SWOT analysis of Aaron’s.
Two more key issues that have been raised in the case are whether Aaron could expand internationally as well as what should be the strategy of Aaron for its expansion in U.S. markets. For the said purpose it is imperative that we first understand the Political, legal and Social challenges that Aaron is currently facing and is likely to face in Future to draw out a possible viable solution. For this a PESTLE (Political, Economical, Social, Legal, Technological and Environmental) analysis is also being carried out in this case so as to offer a viable solution.
Rent-to Own industry
Brief: This unique concept sprang up in the U.S in the 1960’s in response to the growing consumer need to obtain “big ticket” household products, such as furniture, appliances, electronics, etc. Further, U.S. being a consumer driven market as well as very high on credit sales led to this concept. This concept was able to target the Bottom of the Pyramid or the lower income groups of the U.S. economy, enabling them get access to high valued household products which
The questions asked are:
1. What is your Strategy & action Plan for geographic expansion for Aaron’s within the U.S?
2. A) Should Aaron expand internationally?
b) if Aaron was to go for international expansion, what are the key things they must keep in mind or do?
3. Could rent-to-own work for goods beyond basic durable household items? Should Aaron offer additional products and service offerings/
4. In terms of growth, Loudermilk (CEO) viewed managerial talent as Aaron’s primary constraint. How they address this issue?
To analyze the questions asked and give logical and effective answers it is important to first understand the Rent-to-Own industry per say as well as find out what are the Strength and Weakness of Aaron’s vis-avis its competitors. For this purpose the following chapters will cover a brief of the Rent-To- Own industry followed by the SWOT analysis of Aaron’s.
Two more key issues that have been raised in the case are whether Aaron could expand internationally as well as what should be the strategy of Aaron for its expansion in U.S. markets. For the said purpose it is imperative that we first understand the Political, legal and Social challenges that Aaron is currently facing and is likely to face in Future to draw out a possible viable solution. For this a PESTLE (Political, Economical, Social, Legal, Technological and Environmental) analysis is also being carried out in this case so as to offer a viable solution.
Rent-to Own industry
Brief: This unique concept sprang up in the U.S in the 1960’s in response to the growing consumer need to obtain “big ticket” household products, such as furniture, appliances, electronics, etc. Further, U.S. being a consumer driven market as well as very high on credit sales led to this concept. This concept was able to target the Bottom of the Pyramid or the lower income groups of the U.S. economy, enabling them get access to high valued household products which