CASE ANALYSIS BRYN MAWR
CASE ANALYSIS: BRYN MAWR NATIONAL BANK
I. TIME CONTEXT: Early 1982
II. VIEWPOINT: President John Fargo
III. STATEMENT OF THE PROBLEM: How will Bryn Mawr National Bank maintain its position in the market?
IV. STATEMENT OF THE OBJECTIVE: To consistently increase deposits every branch of Bryn Mawr National Bank by at least 10% annually.
V. AREAS OF CONSIDERATION
Strengths
Weaknesses
An affluent bedroom community
Recent dramatic decline on the growth rate of total deposits
Over-all targets for profit consistently attained
Bank serves predominantly residential
Member of FDIC
Unable to keep up with technological advancement
Positioning the bank as the own bank of Bryn Mawr
High turn-over rate of employees
Defined target market and marketing mix
The use of different marketing collaterals and mediums Full range of banking services Personalized service offerings Strategically located office location Seasoned experienced work-force Founded by locals
Opportunities
Threats
Small banks have not been able to generate large earnings
Competition has larger partners 35% turn-over rate for employees Continuing merger of small banks and large banks Domino effect has come into play Level of banking services provided by other banks is sophisticated Increasing competitive conditions Increasing trend toward bank holding companies
VI. ASSUMPTION-none
VII. ALTERNATIVE COURSES OF ACTION
1. Develop a culture of deposits
2. Additional alliance with other banks
3. Increase the distribution of products
VIII. ANALYSIS OF ACA
Alternative Courses of Action
ADVANTAGES
DISADVANTAGES
Sophistication of their banking services
They can now compete head on with their competition.
Development of automated service involves high cost. Increase efficiency and productivity of employees.
Additional training required. Lower operation costs in long term.
Continous monitoring and upgrading of system.
Lesser interaction with the clients.
Additional alliance with
I. TIME CONTEXT: Early 1982
II. VIEWPOINT: President John Fargo
III. STATEMENT OF THE PROBLEM: How will Bryn Mawr National Bank maintain its position in the market?
IV. STATEMENT OF THE OBJECTIVE: To consistently increase deposits every branch of Bryn Mawr National Bank by at least 10% annually.
V. AREAS OF CONSIDERATION
Strengths
Weaknesses
An affluent bedroom community
Recent dramatic decline on the growth rate of total deposits
Over-all targets for profit consistently attained
Bank serves predominantly residential
Member of FDIC
Unable to keep up with technological advancement
Positioning the bank as the own bank of Bryn Mawr
High turn-over rate of employees
Defined target market and marketing mix
The use of different marketing collaterals and mediums Full range of banking services Personalized service offerings Strategically located office location Seasoned experienced work-force Founded by locals
Opportunities
Threats
Small banks have not been able to generate large earnings
Competition has larger partners 35% turn-over rate for employees Continuing merger of small banks and large banks Domino effect has come into play Level of banking services provided by other banks is sophisticated Increasing competitive conditions Increasing trend toward bank holding companies
VI. ASSUMPTION-none
VII. ALTERNATIVE COURSES OF ACTION
1. Develop a culture of deposits
2. Additional alliance with other banks
3. Increase the distribution of products
VIII. ANALYSIS OF ACA
Alternative Courses of Action
ADVANTAGES
DISADVANTAGES
Sophistication of their banking services
They can now compete head on with their competition.
Development of automated service involves high cost. Increase efficiency and productivity of employees.
Additional training required. Lower operation costs in long term.
Continous monitoring and upgrading of system.
Lesser interaction with the clients.
Additional alliance with