Case Class or Mass Analysis 
Shuman Zheng
10/21/2014
MGMT 430
Case Analysis: Class or Mass
A.
Executive Summary: The North America's third - largest seafood producer Neptune
Gourmet Seafood is known for the brand reputation, premium product and quality they served in the high-end seafood industry. Recently they are facing the challenge of inventory pileup in a short period of time due to the investment in state-of-the-art freezer trawlers, along with new fishing regulations. Whether cutting the current price by around 50% to clear the inventory is the main argument among the board members. I’m not in fever of simply price cutting. My recommendation is to consider launching a new brand at a lower price to target value-minded customers. Moreover, tying up with star hotels and restaurants at the touristy areas to conduct food festivals.
B.
Industry Dynamics: Neptune Gourmet Seafood is the high-end seafood producer that provides the quality seafood products to U.S. grocery chains, such as Shaw's Supermarkets, and organic food retailers; it is also the seafood supplier of the star restaurants and cruise lines in U.S. Customer value is provided by the premium products and high quality. Profit are mainly made from four different channels: 30% or profit from Selling frozen and processed fish products to U.S. grocery chains, 33%n from supplying the best restaurants within 250 miles of its Fort Lauderdale headquarters as well as to the biggest cruise lines. Another 33% from wholesalers that distributed the company's products to restaurants all over the United
States, for example sushi bars. 4% from came from a fish market outside Fort Lauderdale that the company owned and operated.
C.
Evaluation criteria and definitions.
1. Financial Short term – will the alternative create strong case flow in the short term?
2. Financial Long Term – will the alternative create strong case flow in the short term?
3. Quality of goods produced – will the alternative create or maintain high quality goods for the
10/21/2014
MGMT 430
Case Analysis: Class or Mass
A.
Executive Summary: The North America's third - largest seafood producer Neptune
Gourmet Seafood is known for the brand reputation, premium product and quality they served in the high-end seafood industry. Recently they are facing the challenge of inventory pileup in a short period of time due to the investment in state-of-the-art freezer trawlers, along with new fishing regulations. Whether cutting the current price by around 50% to clear the inventory is the main argument among the board members. I’m not in fever of simply price cutting. My recommendation is to consider launching a new brand at a lower price to target value-minded customers. Moreover, tying up with star hotels and restaurants at the touristy areas to conduct food festivals.
B.
Industry Dynamics: Neptune Gourmet Seafood is the high-end seafood producer that provides the quality seafood products to U.S. grocery chains, such as Shaw's Supermarkets, and organic food retailers; it is also the seafood supplier of the star restaurants and cruise lines in U.S. Customer value is provided by the premium products and high quality. Profit are mainly made from four different channels: 30% or profit from Selling frozen and processed fish products to U.S. grocery chains, 33%n from supplying the best restaurants within 250 miles of its Fort Lauderdale headquarters as well as to the biggest cruise lines. Another 33% from wholesalers that distributed the company's products to restaurants all over the United
States, for example sushi bars. 4% from came from a fish market outside Fort Lauderdale that the company owned and operated.
C.
Evaluation criteria and definitions.
1. Financial Short term – will the alternative create strong case flow in the short term?
2. Financial Long Term – will the alternative create strong case flow in the short term?
3. Quality of goods produced – will the alternative create or maintain high quality goods for the