TransAct Insurance Corporation (TIC) provides automobile insurance in parts of Canada that allow private insurers. Last year, a new president was brought in by TIC's board of directors to improve the company's competitiveness and customer service. After spending several months assessing the situation, the new president introduced a strategic plan to improve TIC's competitive position. He also replaced three vice-presidents. Jim Leon was hired as vice-president of Claims, TIC's largest division with 1,500 employees, 50 claims centre managers, and five regional directors.
Jim immediately met with all claims managers and directors, and visited employees at TIC's 50 claims centres. As an outsider, this was a formidable task, but his strong interpersonal skills and uncanny ability to remember names and ideas helped him through the process. Through these visits and discussions, Jim discovered that the claims division had been managed in a relatively authoritarian, top-down manner. He could also see that morale was very low and employee-management relations were guarded. High workloads and isolation (adjusters work in tiny cubicles) were two other common complaints. Several managers acknowledged that the high turnover among claims adjusters was partly due to these conditions.
Following discussions with TIC's president, Jim decided to make morale and supervisory leadership his top priority. He initiated a divisional newsletter with a feedback site for employees to register their comments. He announced an open-door policy in which any claims division employee could speak to him directly and confidentially without going first to the immediate supervisor. Jim also fought organizational barriers to initiate a flex-time program so that employees could design work schedules around their needs. This program later became a model for other areas of TIC.
One of Jim's most pronounced symbols of change was the “Claims Management Credo” outlining the