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Case Study 1 Aquaflow

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Case Study 1 Aquaflow
Discussion Question:
1. What degree of confidence do you have that Gerritsen, Buck, and Leay will be able to execute their three-point plan? What factors have to come together for the plan to work? What advantages does Aquaflow have in its efforts to execute the plan and continue to grow?
Answer: They can truly execute the three-point plan because it can be one of the most competitive player in the market. Some factors to consider to make this plan work is that Aquaflow must use wild algae to help clean up water. They should also try to cultivate mono-cultures or a small number of species although its quit expensive, hard to scale and has significant technical risk. Aquaflow must look to partner in where the ‘fuel’ is a byproduct of the scheme’s overall value and etc. Aquaflow believes it now has a world-leading multi-biomass to biofuels capability and technology offering. This is a robust and highly integrated technology package which can leapfrog other biomass to biofuel technologies because it goes straight to blended fuel stock and avoids intermediate pathways.
2. To what extent did passion play role in the founding of Aquaflow and its early success? Do you think that someone without passion for alternative fuels could have successfully founded the firms? Why or why not?
Answer: They show that they are truly dedicated to their work and face all the challenges and risk that will happen. They improved the Aquaflow a lot and make used of their intelligence to build it up and because of their passion, it influences people’s. They cannot be successful if they don’t have passion. Passion is one of the most important characteristic. It makes you motivated and avoid not to stick with one idea but spread your knowledge on what you are discovering to find some other alternatives or substitute to a certain product.
3. Which of the myths of entrepreneurs are dispelled by Nick Gerritsen’s involvement in aquaflow?
Answer: That Entrepreneurs are born not made.
4. To what

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