Case Study
1
Objectives of the Course
• • • • To provide a formal quantitative approach to problem solving To give an intuition for managerial situations where a quantitative approach is appropriate To introduce some widely used quantitative models To introduce software for solving such models.
2
Must-Read Article Inventory
• • • • “Decision trees”, Robin Greenwood (HBR, March 2006) “Note on Linear Programming”, Jonathan Eckstein (HBR, November 1992) “Sampling and Statistical Inference”, Arthur Schleifer (HBR, August 1996) “Decision Analysis”, (HBR, December 1997)
3
Widely used Books for Quantitative Methods
• Dance with Chance • Black Swan
4
QUANTITATIVE METHODS CASE MAPPING
Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal, ordinal, interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’, this case study presents Raghu’s • analysis dilemma, the owner-manager of Matrix canteen, which sells various fast food items and beverages. Over the last few months however, he witnessed a steady drop in beverages’ sales. Based on his experience, he took all the measures, however, sales did not improve. Ramesh, Raghu’s friend, advised him to do an analysis of the buying habits and spending patterns of the customers. Raghu is confused about how should he go about getting the required data that would help him in finding answers to his dilemma and relation between: (a) age and gender (b) Impressions on the service offered by canteen employees (c) Preference for beverages and (d) Amount spent on drinks. This case study is used: (1) To understand the concept and practical applications of scales of measurement; (2) To discuss the implications of scales in Quantitative Methods/Statistics for Management. This case study is useful for understanding ‘measures of central tendencies •
Objectives of the Course
• • • • To provide a formal quantitative approach to problem solving To give an intuition for managerial situations where a quantitative approach is appropriate To introduce some widely used quantitative models To introduce software for solving such models.
2
Must-Read Article Inventory
• • • • “Decision trees”, Robin Greenwood (HBR, March 2006) “Note on Linear Programming”, Jonathan Eckstein (HBR, November 1992) “Sampling and Statistical Inference”, Arthur Schleifer (HBR, August 1996) “Decision Analysis”, (HBR, December 1997)
3
Widely used Books for Quantitative Methods
• Dance with Chance • Black Swan
4
QUANTITATIVE METHODS CASE MAPPING
Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal, ordinal, interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’, this case study presents Raghu’s • analysis dilemma, the owner-manager of Matrix canteen, which sells various fast food items and beverages. Over the last few months however, he witnessed a steady drop in beverages’ sales. Based on his experience, he took all the measures, however, sales did not improve. Ramesh, Raghu’s friend, advised him to do an analysis of the buying habits and spending patterns of the customers. Raghu is confused about how should he go about getting the required data that would help him in finding answers to his dilemma and relation between: (a) age and gender (b) Impressions on the service offered by canteen employees (c) Preference for beverages and (d) Amount spent on drinks. This case study is used: (1) To understand the concept and practical applications of scales of measurement; (2) To discuss the implications of scales in Quantitative Methods/Statistics for Management. This case study is useful for understanding ‘measures of central tendencies •