Preview

Case Study

Good Essays
Open Document
Open Document
337 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study
What relationships are most critical to ZMC as it moves forward?
The ZENN Motor Company started with a mission in their minds: “to make the world a better place while giving drivers a quality urban transportation that would positively impact the environment and reduce vehicle cost.” With this in mind they have work hard building relationships with their future customers, owners and their partnership with EEStor.
Meeting customer needs and demands hasn’t been easy for the company. They decided that their target market was going to be wealthy people in the United States. They found out that this type of people were more concern in making a difference through their purchases. In their research they discovered the car design that interested them and meted their needs.
The owners of the ZENN car have become very passionate and enthusiastic with the vehicle as they feel they are helping the environment and making a difference in the world with this car. While driving the ZEEN car the owners are creating awareness among people in the street. Whenever they stop people come constantly asking question about the car. But as this increased they noticed that people usually didn’t have the time to be stopped 10-20 minutes to answer questions so they solve this problem by providing them with marketing training and materials and decided to compensate them for the marketing they were doing.
As the ZEEN Motor Company moves forward they realized they needed suppliers for new parts and components. That’s when EEStor, a Texas-based company, came along forming a partnership. They were developing a new type of electrical energy storage unit. This new technology would be smaller and lighter than the normal battery and would not be affected by extreme temperatures. This technology will provide the ZENN car with great benefits since the battery would charge faster and last longer than the original ones. The partnership between ZMC and EEStor resulted in a new strategy since these

You May Also Find These Documents Helpful

  • Powerful Essays

    Fuel efficient and eco-friendly vehicles are among the recent consumer trends within the automobile industry. The risk of new carmakers entering the marketplace is relatively low because of the high economic and political barriers that exist in this industry. A recent example of a company who has succeeded in entering the marketplace with a new product is Tesla Motors. The car company is still in its infancy; however, they have designed and delivered several all-electric vehicles to the marketplace using a platform they created.…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    case study

    • 363 Words
    • 2 Pages

    Henry has probably some damage to the facial nerve, The facial nerve affects the facial muscles, muscle of middle ear, as well as the salivary glands. This is possibly why he has noticed the decrease in saliva production…

    • 363 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    case study

    • 396 Words
    • 2 Pages

    The question is about whether EMC Limited should disclose to the ASX that it is currently having private discussions with Elco Ltd about a possible merger. I do not think that it is required to disclose.…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Case Study

    • 1744 Words
    • 7 Pages

    Police received information that a bombing suspect and evidence of bombing were at Ms. Mapp’s home. Ms. Mapp refused to admit the police officers after calling her attorney and being instructed that they should have a warrant. After an unsuccessful initial attempt to gain entrance into her home, the police returned and pried open the door and broke a window to gain entrance. Ms. Mapp was only halfway down the stairs by time the officers had entered her dwelling. She requested to see their warrant and a ‘warrant’ was shown to her. She grabbed the ‘warrant’ and held it to her chest. A struggle ensued and Ms. Mapp was handcuffed for being ‘belligerent.’ Ms. Mapp’s attorney arrived and was not permitted to see her or enter the home. The officers conducted a search of the home and obscene materials were discovered. Ms. Mapp was tried and convicted for her possession of these materials.…

    • 1744 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Bmw Film

    • 1465 Words
    • 6 Pages

    Answer : There are serveral motives for BMW think of this film idea. BMW was regarded as most luxury cars, but after the competition form japan, it was traped into ‘yuppie car’ image of brand. BMW, however, hope they could be the world’s most exciting luxury cars. Thus it is crucial to improve its brand image to ‘ reponsive performance’. Secondly, their reseach found that the target group of their potential customers are young professionals who use internet very frequently.So the new media may intensively affect their decisions. Thirdly, The budget was limited but the mission was convertly over load. Due to the company’s size and limited marketing budget,…

    • 1465 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 1651 Words
    • 7 Pages

    Hypertension (in addition to a number of medical conditions) may be considered as primary or secondary. Explain these concepts giving three examples of secondary hypertension and their pathophysiology.…

    • 1651 Words
    • 7 Pages
    Good Essays
  • Good Essays

    case study

    • 1136 Words
    • 10 Pages

    Genuine Motor Products, located in Northern Ohio, manufactures precision measuring devices to monitor exhaust emission systems for new and used automobiles. Its products are sold worldwide.…

    • 1136 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    case study

    • 1940 Words
    • 7 Pages

    1) The first issue of the case is whether Harry Hepburn, the president of Southern California Division of Robinson Brothers Homes should make the projection on the specific project more optimistic or not. By making the revenue forecasts more optimistic, the most likely outcome is that the project will be undertaken and his team of employees will keep their position. Otherwise, at the current estimated return projections, the project is expected to be declined, and Harry’s team will be partially laid off in accordance with the Robinson Brothers Homes plan on cutting costs as the company faces the slowing down market and decreased profitability.…

    • 1940 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    * Increased emphasis on customer's service by building the positive brand awareness - 'selling the company with the car', identifying closely with the customer and treating him/her on a personal level. Enhancing the buying experience by offering 'no haggle' policy and friendly service…

    • 793 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 1445 Words
    • 6 Pages

    The case study presented focused on the issues that Carl Robins an ABC recruiter was facing with his task of hiring new trainees. Carl hired 15 new trainees in April for the Operations Supervisor, Monica Carrolls. Carl has scheduled to have orientation for the new trainees in June. Carl is basically a new hire himself, having only been in his position for six months. Carl’s first assignment to prove himself worthy of the position he has been given was to hire and train those 15 trainees. Although, Carl seems to have things together in his mind he still faces a few problems. The Operations Supervisor, Monica Carrolls contacted Carl on May 15 about the training schedule, orientation, manuals, policy books, physicals, drug tests, and a host of other issues that Carl would have to coordinate for his new hires. Based on the case study, Carl was faced with some major problems before his new hires actually could begin to work in July. The major problems Carl is facing in the planning period for his trainees are time management, amount of paperwork, training location, and lack of information needed for all of the trainees.…

    • 1445 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    With the change in demand from society in the types of cars people wish to drive, we have to adjust the path we are taking to achieve our vision. We can only achieve this if we focus our full and uncompromising attention on the customer. That’s why our mission is:…

    • 5186 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    The main strength of the Geely Automotive Holdings, Ltd. is their focused research and development initiatives. They invest roughly “10% of their annual sales revenue (which is significant when compared to Toyota’s 5% investment)” in research and development and focus much of their company’s efforts on their Geely Automobile Research School and the Geely Engine Research School (Dess, Lumpkin, and Eisner, 2010). These schools allow them to make improvements pertaining to gas efficiency (a huge competitive advantage in the U.S. and European markets), the meeting of EPA standards, design innovation, as well as feature innovations. These are all important things to consider for any company in the automotive industry, but due to their founder’s (Shufu Li) visionary belief that “by mastering technology, Geely would be able to maintain its competitive advantage when facing foreign rivals,” Geely has taken the necessary actions to increase their total sales revenue as well as total profits from 1997 (the year they started their research and development for automobiles) to present day (Dess, Lumpkin, and Eisner, 2010). Geely has built upon this strength by showcasing their technological innovations in the heavily marketed and world renowned Detroit Auto Show. They also tied for first prize in the 2009 State Science and Technology Award for its innovation and received an award that has, for the past 5 years, has been received by only 12 out of the more than 5 million candidate companies (Min, 2005). Awards like this as well as Geely’s industry celebrated technology advantages (such as the Blow-Out Monitoring and Brake System, Electronic Equal Balance System, and overall safety improvements that allow Geely to meet the international F1 technical car racing safety standards) are part of what helps will help in generating more customer trust in the quality of their product and will in allow Geely obtain a larger scope of economy (Zhao, 2009).…

    • 2367 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Case Study

    • 1915 Words
    • 8 Pages

    Incremental cash flows is the difference between the cash flows a company will have if it implements the new project versus the cash flows the company will have if they choose not to embark on the project. Cash flows not attributable to the new project are irrelevant to the investment decision making process. Comparing the two cash flows will show how much better or worse off the company may be by implementing the new project.…

    • 1915 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Case Study

    • 645 Words
    • 3 Pages

    1. How do frog’s activities affect its ability to (a) maximize the fit with customer needs, (b) minimize development cycle time, and (c) control development costs?…

    • 645 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case Study

    • 693 Words
    • 3 Pages

    In ten years, Plant World had grown from a one-person venture into the largest nursery and landscaping business in its area. Its founder, Myta Ong, combined a lifelong interest in plants with a botany degree to provide a unique customer service. Ong had managed the company’s growth so that even with twenty full-time employees working in six to eight crews, the organization culture was still as open, friendly, and personal as it had been when her only "employees" were friends who would volunteer to help her move a heavy tree.…

    • 693 Words
    • 3 Pages
    Good Essays

Related Topics