Case Study
Honey Anne Gayle J. Villan BSCS IVA
SUMMARY:
COCA-COLA IS EVERYTHING: SCM, CRM, COLLABORATION, YOU NAME IT
Coca-cola is the biggest and longest brand in business they operate 50 countries around the world , 125 years had been in business and have 2,800 different beverages and to make the family bottlers extend coke is reaching out a new innovative IT steps to gain more costumers its called the Common Innovative Framework. Coke have also a websites it’s the www.mycokerewards.com it’s the second popular consumers package good sites because it attracts 300,000 visitors per day My coke rewards has reconnected Coke with its loyal drinkers. The Site has teamed up with pop culture crazes such as American Idol, soccer, and auto racing to bring even more consumers into the fold. Coke has its everything to make their business bigger and bigger.
QUESTIONS: 1. Describe the various IT- enabled initiatives discussed in this case study and categorized them as either above-the-line, below-the-line, or some combination of the two.
ANSWER:
From the case study paragraph two, ‘a multitude of IT systems are constantly churning in the background, not only keeping the organization running, but also keeping it running ahead of the competition.’ In Run-Grow-Transform framework is similar in many ways to both Porter’s three generic strategies and an above-the-line versus below-the-line approach, run=overall cost leadership=below the line. A mature organization like Coca-Cola with a well-defined and successful line of products and services will often focus more on the run aspect. The organization may already be a market leader and want to ensure and sustain its competitive advantage through price and cost optimization. Cost optimization is one of the ways to minimize organization expenses and is considering under below the line approach. The other IT-enabled initiative is also categorize under below the line approach. The new and innovative IT steps rolled out a new line
SUMMARY:
COCA-COLA IS EVERYTHING: SCM, CRM, COLLABORATION, YOU NAME IT
Coca-cola is the biggest and longest brand in business they operate 50 countries around the world , 125 years had been in business and have 2,800 different beverages and to make the family bottlers extend coke is reaching out a new innovative IT steps to gain more costumers its called the Common Innovative Framework. Coke have also a websites it’s the www.mycokerewards.com it’s the second popular consumers package good sites because it attracts 300,000 visitors per day My coke rewards has reconnected Coke with its loyal drinkers. The Site has teamed up with pop culture crazes such as American Idol, soccer, and auto racing to bring even more consumers into the fold. Coke has its everything to make their business bigger and bigger.
QUESTIONS: 1. Describe the various IT- enabled initiatives discussed in this case study and categorized them as either above-the-line, below-the-line, or some combination of the two.
ANSWER:
From the case study paragraph two, ‘a multitude of IT systems are constantly churning in the background, not only keeping the organization running, but also keeping it running ahead of the competition.’ In Run-Grow-Transform framework is similar in many ways to both Porter’s three generic strategies and an above-the-line versus below-the-line approach, run=overall cost leadership=below the line. A mature organization like Coca-Cola with a well-defined and successful line of products and services will often focus more on the run aspect. The organization may already be a market leader and want to ensure and sustain its competitive advantage through price and cost optimization. Cost optimization is one of the ways to minimize organization expenses and is considering under below the line approach. The other IT-enabled initiative is also categorize under below the line approach. The new and innovative IT steps rolled out a new line
References: StudyMode.com. Retrieved 04, 2011, from http://www.studymode.com/essays/Student-659272.html granadosgirlie (2011). Management information systems for the information age (8th ed.). Retrieved from krdeguzman (2011). Management information systems for the information age (8th ed.). Retrieved form http://krdeguzman.wordpress.com/2011/07/18/you-are-your-own-worst-enemy/