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Case Study
1. What are the assumptions and judgments that drive Sander at work?
The Assumptions that were taken and the judgements that were made have resulted in the following reasons for Alex to be driven at work:

Success is a strong motivator for any individual and Alex Sander was no exception. This point has been supported from the case when Alex Sander says he has launched two new products in the span of one year and his previous success can be attributed to the facts that were specified on his resume.
Along with success, Alex considers recognition and compensation as further motivators. This assumption is being made from the following inputs from the case. “I’ve never worried about promotion because I’ve always gotten them.” “ As long as I have a degree of success in my job, I’m not worried if I’m going to go up or sideways. I’ve always made the same amount or more money than my peers. I expect it and demand that level of compensation”. This clearly shows that Alex is no martyr at work. If he is putting his 100% effort, he expects that work to be recognized and adequately compensated for. The awards in his office show that recognition has always come Alex’s way and the big office for such a young and new product manager shows that he demands the highest compensation for the level of work he puts in.
“As an account executive, I never felt I was developing a finished product.” “But you’re never in charge of your own creation. That’s the main reason I accepted a job at Landon.” Being a big fish in a small pond, limelight, visibility and attention are further motivators for Alex as clearly seen from the point above. Clearly being a main part of the bigger picture is what Alex looks for and the re-launch of nourish into a global market is one of the most challenging assignments given to anyone in the firm which Alex is thriving on.
“I’ve seriously thought of going into field sales, because I lack that exposure.” Alex has a deep thirst for knowledge and is constantly

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