Case Study
Week 3 Case Study: The Marketing Environment and Market Analysis
1. What are the key microenvironmental trends affecting the music industry?Give consideration to customers / clients, partners, and competitors.
* Customers: Customers are those people who purchase product for their own or someone else's use. So the sales are the important parts for the consumer to keep the industry running. Customers also act as an important roles to affect music industry either they keep purchasing or not.
* Partners: Partners are organisation or individuals who are involved in the activities and processes for creating communication and delivering offering to exchange. All the well being of technology, such as iTunes, a digital platform for customer to purchase music online. This things can help people to get easier with music than before and creates a positive affection to music industry.
* Competitors: In the 21st century, customer become more smart to find a lot of methods to relax themselves instead of music, move theatre also become a better choices for them.
2. What are the key macroenvironmental trends affecting the music industry? Give consideration topolitical, economic, sociocultural, technological, and legal factors.
* Political: Political force describe the influence of politics on marketing decisions. Music industry do not actively relative in politics but is directly relevant to the marketing organisation through the ability of political issues to affect efforts at international marketing.
* Economic: Economic forces refer to all of those factors that affect how much money people and organisations can spend and how they choose to spend it. If the economics is good, people will tend to spend their money in the music industry.
* Sociocultural: It is a term to describe the social and cultural factors that affect people attitude, beliefs, behaviour, preferences customs and lifestyle. It is about we understand and respect different
1. What are the key microenvironmental trends affecting the music industry?Give consideration to customers / clients, partners, and competitors.
* Customers: Customers are those people who purchase product for their own or someone else's use. So the sales are the important parts for the consumer to keep the industry running. Customers also act as an important roles to affect music industry either they keep purchasing or not.
* Partners: Partners are organisation or individuals who are involved in the activities and processes for creating communication and delivering offering to exchange. All the well being of technology, such as iTunes, a digital platform for customer to purchase music online. This things can help people to get easier with music than before and creates a positive affection to music industry.
* Competitors: In the 21st century, customer become more smart to find a lot of methods to relax themselves instead of music, move theatre also become a better choices for them.
2. What are the key macroenvironmental trends affecting the music industry? Give consideration topolitical, economic, sociocultural, technological, and legal factors.
* Political: Political force describe the influence of politics on marketing decisions. Music industry do not actively relative in politics but is directly relevant to the marketing organisation through the ability of political issues to affect efforts at international marketing.
* Economic: Economic forces refer to all of those factors that affect how much money people and organisations can spend and how they choose to spend it. If the economics is good, people will tend to spend their money in the music industry.
* Sociocultural: It is a term to describe the social and cultural factors that affect people attitude, beliefs, behaviour, preferences customs and lifestyle. It is about we understand and respect different