Case Study
feu
Case Study About Enchanted Kingdom
1. What constitutes the core product and augmented product of enchanted kingdom? How do the elements of the product interact to provide customer satisfaction? * Enchanted kingdom was fully committed to providing their customers excellence in the standard and quality of service and facilities. The employees were trained to please their guest and look after their safety and protection within the theme park premises. 2. What are the peculiar challenges of service companies? How do these challenges differ from customer-goods companies? * One of the challenging problems faced by management during those early robust years was how to even out demand throughout the year. During the peak months (January,may,april and December),it usually took about 30-40 minutes for the visitor to wait for a major ride. This was often a big turn off for many first time visitors. during lean months the park had to continue incurring fixed overhead coast to serve a very thin crowd. 3. What critical factor/s must be considered in planning a theme park? * Yes,because Critical success factors (CSFs) are core elements of a business' operations that it views as most important to its long-term success. And its part of strategic development and corporate planning, companies often develop a list of factors that corresponds with their mission statement and primary objectives. 4. Describe the current customer of enchanted kingdom. * Fist in line was the ‘‘BARKADA TREAT PROMO,’’ launched from April to May. apart from the big entrance fee discount that the promo offered, its remarkable success was undeniable attributed to its timely launching. since was summer vacation for the student the volume of walk in guest surged. 5. How would enchanted kingdom effectively level out demand throughout the year boost its park attendance in the year 2000? * Despite the improved performance in 1999, top management realize
Case Study About Enchanted Kingdom
1. What constitutes the core product and augmented product of enchanted kingdom? How do the elements of the product interact to provide customer satisfaction? * Enchanted kingdom was fully committed to providing their customers excellence in the standard and quality of service and facilities. The employees were trained to please their guest and look after their safety and protection within the theme park premises. 2. What are the peculiar challenges of service companies? How do these challenges differ from customer-goods companies? * One of the challenging problems faced by management during those early robust years was how to even out demand throughout the year. During the peak months (January,may,april and December),it usually took about 30-40 minutes for the visitor to wait for a major ride. This was often a big turn off for many first time visitors. during lean months the park had to continue incurring fixed overhead coast to serve a very thin crowd. 3. What critical factor/s must be considered in planning a theme park? * Yes,because Critical success factors (CSFs) are core elements of a business' operations that it views as most important to its long-term success. And its part of strategic development and corporate planning, companies often develop a list of factors that corresponds with their mission statement and primary objectives. 4. Describe the current customer of enchanted kingdom. * Fist in line was the ‘‘BARKADA TREAT PROMO,’’ launched from April to May. apart from the big entrance fee discount that the promo offered, its remarkable success was undeniable attributed to its timely launching. since was summer vacation for the student the volume of walk in guest surged. 5. How would enchanted kingdom effectively level out demand throughout the year boost its park attendance in the year 2000? * Despite the improved performance in 1999, top management realize