CASE STUDY
I. Statement of the problem
How will we cater to younger consumers without affecting our senior customers?
II. SWOT Analysis
Strengths:
Monthly Breakfast Special for Senior Citizens
The Breakfast special promo amounting $1.99 and free coffee refills for people aged 55 and older would not only attract senior customers in their area but also attract visitors from other neighboring city as well. These promos will help them get more potential customers.
Customer Loyalty
Loyal customers are more inclined to share their positive experience and make recommendation of a product or service to their friends. They reinforce your brand in the mind of consumers that are unfamiliar and new to your brand.
to customer loyalty innge the whole concept of McDonald rEmployee - Customer relationship
Customer satisfaction is a vital tool to the success of any business. Bridgett’s McDonald’s is a happy place, and their employees have developed close relationships to their senior customers.
Weaknesses:
Crowding problem
Customers would most likely go to other fast food restaurants if the place is crowded.
Image of Bridget’s McDonald’s
McDonalds is a fast food restaurant, and normally customers are expected to eat and leave. But because of the over staying of the senior citizens they’re most likely to become more like a European style restaurant wherein the customers are never rushed and feel very comfortable lingering.
Location
Bridget’s McDonalds is located in a city with many seniors.
Opportunities:
New Potential Customers
A place that seems busy might be seen as a good place to go and a friendly place. This opportunity can open up to new potential customers.
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Threats:
Growing Population of the Senior Citizens
Crowded places will not be so attractive to customers who don’t like slow services and small room of comfort. Furthermore, a place filled with old people might discourage younger customers.
How will we cater to younger consumers without affecting our senior customers?
II. SWOT Analysis
Strengths:
Monthly Breakfast Special for Senior Citizens
The Breakfast special promo amounting $1.99 and free coffee refills for people aged 55 and older would not only attract senior customers in their area but also attract visitors from other neighboring city as well. These promos will help them get more potential customers.
Customer Loyalty
Loyal customers are more inclined to share their positive experience and make recommendation of a product or service to their friends. They reinforce your brand in the mind of consumers that are unfamiliar and new to your brand.
to customer loyalty innge the whole concept of McDonald rEmployee - Customer relationship
Customer satisfaction is a vital tool to the success of any business. Bridgett’s McDonald’s is a happy place, and their employees have developed close relationships to their senior customers.
Weaknesses:
Crowding problem
Customers would most likely go to other fast food restaurants if the place is crowded.
Image of Bridget’s McDonald’s
McDonalds is a fast food restaurant, and normally customers are expected to eat and leave. But because of the over staying of the senior citizens they’re most likely to become more like a European style restaurant wherein the customers are never rushed and feel very comfortable lingering.
Location
Bridget’s McDonalds is located in a city with many seniors.
Opportunities:
New Potential Customers
A place that seems busy might be seen as a good place to go and a friendly place. This opportunity can open up to new potential customers.
2
3
Threats:
Growing Population of the Senior Citizens
Crowded places will not be so attractive to customers who don’t like slow services and small room of comfort. Furthermore, a place filled with old people might discourage younger customers.